Oura & Equinox Collaborated on a Rest & Recovery Kit
Laura McQuarrie — November 2, 2023 — Marketing
References: ouraring & digitaltrends
While there are a variety of protective covers available for smartwatches, it's surprising that other wearables like rings are seldom offered the same level of protection with accessories—and Oura and Equinox are changing this with a co-branded Rest & Recovery Kit. Now available for Equinox members and non-members to purchase, the kit pairs an Oura Ring with an ŌURA x Equinox branded ring cover, plus a charger, leather pouch and a one-year Oura Membership.
In the past, brands have teamed up with Oura to create limited-release ring designs, and this smart ring cover offers something new. According to the partnering brands, the ring cover is a first-of-its-kind accessory and it helps to provide a layer of protection for active individuals, no matter what kind of physical activity they prefer engaging in.
In the past, brands have teamed up with Oura to create limited-release ring designs, and this smart ring cover offers something new. According to the partnering brands, the ring cover is a first-of-its-kind accessory and it helps to provide a layer of protection for active individuals, no matter what kind of physical activity they prefer engaging in.
Trend Themes
1. Co-branded Ring Covers - Brands are teaming up to create innovative and protective accessories for smart rings, offering a new level of protection for active individuals.
2. Rest & Recovery Kits - Collaborations between fitness brands are leading to the creation of comprehensive kits that include smart rings, covers, chargers, and more, promoting better rest and recovery for users.
3. Expanding Wearable Protection - The market for protective covers is expanding beyond smartwatches, with wearables like rings now being offered the same level of protection through innovative accessories.
Industry Implications
1. Fitness - The fitness industry is embracing the trend of co-branded ring covers and rest & recovery kits, providing customers with holistic solutions for their wellness routines.
2. Technology - The technology industry is witnessing the integration of smart ring covers with fitness accessories, offering users an enhanced and protected wearable experience.
3. Accessories - The accessories industry is expanding to offer protective covers and comprehensive kits for a diverse range of wearables, meeting the growing demand for stylish and functional accessories.
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