Repurpose Compostables Brings World's Greenest Mugs to Bed Bath & Beyond
Meghan Young — November 19, 2011 — Eco
Eco-friendly dishware is becoming more and more prevalent in modern societies, yet Repurpose Compostables has managed to bring their green product to Bed Bath & Beyond, giving it a mainstream audience that similar products have yet to gain. Touted to have created the "world's greenest coffee cup," Repurpose Compostables focuses on plant-based mugs that are not only non-toxic, but are able to decompose in an astounding 90 days.
Based in Los Angeles, Repurpose Compostables' insulated coffee cup is made from corn and uses soy based inks. With a single wall, it uses 65% less Co2 to manufacture, easily making it the least wasteful and most environmentally conscious cup currently on the market.
Repurpose Compostables' cup is launching with a Repurpose This! Facebook campaign that encourages people to share photos of things they have repurposed for prizes every 90 hours.
Based in Los Angeles, Repurpose Compostables' insulated coffee cup is made from corn and uses soy based inks. With a single wall, it uses 65% less Co2 to manufacture, easily making it the least wasteful and most environmentally conscious cup currently on the market.
Repurpose Compostables' cup is launching with a Repurpose This! Facebook campaign that encourages people to share photos of things they have repurposed for prizes every 90 hours.
Trend Themes
1. Eco-friendly Dishware - Opportunity to develop innovative, sustainable alternatives to traditional single-use products that are both non-toxic and biodegradable.
2. Mainstream Adoption of Green Products - Chance to create eco-friendly products that appeal to a wide audience and gain market share in mainstream retail.
3. Social Media-driven Repurposing Campaigns - Potential to leverage social platforms to promote brand awareness and engage consumers in sustainable initiatives.
Industry Implications
1. Sustainable Packaging - Disruptive innovation opportunity in developing plant-based alternatives to single-use packaging materials.
2. Retail - Opportunity to introduce and market eco-friendly products in mainstream retail spaces.
3. Social Media Marketing - Opportunity to utilize social media platforms to create engaging sustainable campaigns and build brand loyalty.
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