A National Gumball Rally for Auto Fans and Those Who Crave Adventure
Shelby Lee Walsh — June 6, 2009 — Autos
References: rentalcarrally & zoomdoggle
From June 12th to June 14th, from San Francisco to Yuma, there is a crazy event held that is for the auto lover and those who aren't faint of heart. This Gumball Rally lets you submit a car and get down with some rip-roaring fun. RentalCarRally.com states that “each team is scored by a combination of odometer reading, team style, and hijinks.â€
Radical.
Implications - The Nation Gumball Rally is a 36-hour road trip where many of the drivers use nothing but maps to guide them. The featured video introduces you to a few of the members going on the car journey. The contests are upbeat, happy and ready to help contestants win some amazing prizes!
Radical.
Implications - The Nation Gumball Rally is a 36-hour road trip where many of the drivers use nothing but maps to guide them. The featured video introduces you to a few of the members going on the car journey. The contests are upbeat, happy and ready to help contestants win some amazing prizes!
Trend Themes
1. Auto Adventure Races - Creating high-energy road trip events for auto enthusiasts that combine competition and adventure.
2. Map-based Navigation - Using maps as the primary navigation tool for road trip events and competitions, rather than technology-based solutions.
3. Hijinks-driven Scoring - Using fun and unpredictable challenges to score participants and generate excitement in auto adventure races.
Industry Implications
1. Automotive - Hosting and sponsoring auto adventure races that attract car enthusiasts and promote new vehicles.
2. Tourism - Partnering with auto adventure race organizers to promote scenic routes and destinations for road trip events.
3. Entertainment - Developing media content around auto adventure races and competitions for streaming and broadcasting.
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