Renault UK Launched the '30 Years in the Making' Car Campaign
Grace Mahas — November 12, 2019 — Social Good
References: renault & fastcompany
Car manufacturer Renault UK is making headlines with it's unexpected and inclusive new '30 Years in the Making' storytelling campaign. At first, it's not obvious the commerical is selling a car and shows two young women throughout the years falling in love and apart through various relationship struggles. This narrative-driven campaign beings with the characters were they are children and ends on a happy note, with the middle-aged couple happily back together driving a Renault Clio.
The 30 Years in the Making campaign was created by agency Publicis and directed by Frederic Planchon. It's heartwarming narrative does not focus on the vehicle but rather attempts to normalize same-sex relationships with its montage of the modern couple's life. This commercial's diverse representation showcases Renault UK's values and solidifies the car company's brand recognition and consumer loyalty.
The 30 Years in the Making campaign was created by agency Publicis and directed by Frederic Planchon. It's heartwarming narrative does not focus on the vehicle but rather attempts to normalize same-sex relationships with its montage of the modern couple's life. This commercial's diverse representation showcases Renault UK's values and solidifies the car company's brand recognition and consumer loyalty.
Trend Themes
1. Inclusive Advertising - Opportunity for brands to create inclusive and diverse advertising campaigns that resonate with a wider audience.
2. Narrative-driven Marketing - Brands can leverage storytelling techniques to engage consumers and create emotional connections with their products or services.
3. Branding Through Values - Opportunity for companies to showcase their values and beliefs through their advertising, strengthening brand recognition and consumer loyalty.
Industry Implications
1. Automotive Industry - Automotive companies can embrace inclusive advertising to attract a diverse customer base and differentiate themselves from competitors.
2. Advertising Industry - Ad agencies can focus on narrative-driven marketing campaigns to captivate audiences and deliver impactful messages for their clients.
3. LGBTQ+ Marketing - Opportunity for companies to target the LGBTQ+ community through inclusive and authentic advertising that resonates with their experiences and values.
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