'Evolve' Brands Itself as a Dating and Relationship Manager
Laura McQuarrie — June 5, 2017 — Tech
References: itunes.apple & psfk
'Evolve' is an app that calls itself "the world's first DRM," or Dating and Relationship Manager. The app has been compared to a Fitbit, but rather than providing insights on one's health and fitness journey, the platform serves as a tool specifically for one's dating life.
With the app, users are able to compile data on their dates, find new spots to take a date nearby and view patterns, such as where they have been the most successful at finding people to date.
Evolve is of the opinion that "you don’t need another matching app," but a useful tool to "prioritize your matches and optimize your dating funnel." With the metrics that the app can provide, users have the potential to gain a new perspective on how they approach romantic life.
With the app, users are able to compile data on their dates, find new spots to take a date nearby and view patterns, such as where they have been the most successful at finding people to date.
Evolve is of the opinion that "you don’t need another matching app," but a useful tool to "prioritize your matches and optimize your dating funnel." With the metrics that the app can provide, users have the potential to gain a new perspective on how they approach romantic life.
Trend Themes
1. Data-driven Dating - Evolve's approach to compile data on dates and provide insights creates opportunities for personalized matchmaking and targeted dating services.
2. Relationship Analytics - The use of metrics and patterns in Evolve opens up possibilities for relationship analysis, identifying trends and improving communication.
3. Dating Optimization - Evolve's focus on optimizing the dating funnel presents opportunities for innovative tools and services that help users navigate the dating process more efficiently.
Industry Implications
1. Dating Apps - Companies in the dating app industry can leverage Evolve's data-driven approach to create smarter matchmaking algorithms and enhance user experiences.
2. Data Analytics - The data analysis capabilities of Evolve can be applied in the data analytics industry to understand human behavior, preferences, and relationship dynamics.
3. Personal Development - Evolve's focus on providing insights and patterns in dating can inspire new personal development products and services that help individuals improve their romantic lives.
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