Frank and Oak X Sokoloff's Second Line is Chic and Comfortable
Ellen Smith — January 31, 2018 — Fashion
References: frankandoak & hypebae
Following the success of its initial release, Frank and Oak and Sokoloff have joined forces once again, offering consumer a re-imagined lingerie line that arrives with updated styles. While the colors and designs remain different, the brands' commitment to comfort remains the same. Each piece has been thoughtfully hand-crafted in Canada, and was constructed with only high quality materials.
In addition to comfort, this collaboration brings the consumer items they'll be sure to want to show off, as the styles are both sophisticated and sensual. Arriving in neutral hues of black, brown, and light red and available in a variety of flattering cuts and shapes, this collaboration is sure to serve as the perfect Valentine's Day gift to oneself, or a loved one.
In addition to comfort, this collaboration brings the consumer items they'll be sure to want to show off, as the styles are both sophisticated and sensual. Arriving in neutral hues of black, brown, and light red and available in a variety of flattering cuts and shapes, this collaboration is sure to serve as the perfect Valentine's Day gift to oneself, or a loved one.
Trend Themes
1. Collaborative Lingerie Design - The increasing number of lingerie collaborations between fashion brands provide opportunities for disruptive innovation through unique and creative designs that cater to a wide range of tastes and preferences.
2. Emphasis on Comfort - Brands that prioritize comfortable materials and fit in their lingerie lines show disruptive innovation opportunities in catering to customers who prioritize comfort in their clothing choices.
3. Neutral Colored Lingerie - The popularity of lingerie lines in neutral colors such as black, brown, and light red offer disruptive innovation opportunities for brands who seek to offer styles that are both sophisticated and sensual.
Industry Implications
1. Fashion - With lingerie collaborations becoming increasingly popular, fashion brands can disrupt the industry through innovative designs and unique collaborations to cater to a wide range of customer tastes and preferences.
2. Retail - Lingerie collaborations and the emphasis on comfort in lingerie provide disruptive innovation opportunities for retail businesses to differentiate themselves through unique and high-quality lingerie products.
3. E-commerce - Brands that offer neutral colored lingerie through their e-commerce platforms show disruptive innovation opportunities for e-commerce businesses to offer a wide range of sizes, styles, and colors to cater to a diverse customer base.
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