The Reigning Champ x Spalding Basketball Gives Back to Communities
Michael Hemsworth — December 5, 2015 — Lifestyle
References: shop.reigningchamp & uncrate
The consumer market was changed forever once the idea of one-for-one retail was developed, which the Reigning Champ x Spalding Basketball continues to keep strong.
For every Reigning Champ x Spalding Basketball purchased, Reigning Champ will donate a basketball to a North American community sports program to help those who might not have access to good equipment get their hands on some. The all-black and white Reigning Champ x Spalding Basketball carries with it the phrase "One for One" emblazoned onto the side to remind players that this is one piece of sports equipment that does good.
The custom Reigning Champ x Spalding Basketball comes complete with a mesh carrying bag for going to and from the court.
For every Reigning Champ x Spalding Basketball purchased, Reigning Champ will donate a basketball to a North American community sports program to help those who might not have access to good equipment get their hands on some. The all-black and white Reigning Champ x Spalding Basketball carries with it the phrase "One for One" emblazoned onto the side to remind players that this is one piece of sports equipment that does good.
The custom Reigning Champ x Spalding Basketball comes complete with a mesh carrying bag for going to and from the court.
Trend Themes
1. One-for-one Retail - Opportunity for businesses to adopt a one-for-one model, where every purchase is matched with a donation to a community program.
2. Socially Conscious Consumerism - Consumers are increasingly seeking products that have a positive impact on communities or the environment.
3. Inclusive Sports Programs - Demand for initiatives that provide access to sports equipment and programs for underserved communities.
Industry Implications
1. Sporting Goods - Opportunity for sporting goods companies to incorporate a one-for-one model to increase customer loyalty and contribute to community programs.
2. Apparel - Apparel brands can create collaborations with sports equipment manufacturers to offer accessories that support social initiatives.
3. Nonprofit Organizations - Partnering with sports brands to provide equipment and programs to underserved communities, fostering social change and engagement.
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