Miranda July's Brilliant Viral Campaign
Hjortur — April 13, 2007 — Pop Culture
References: noonebelongsheremorethanyou & core77
Are you familiar with Miranda July's narrative style? If not, you soon will be. She just proved once again that nothing is as precious in marketing as a good idea. She has created the simplest but most brilliant low budget gorilla marketing web page I have ever seen.
There is no need for extensive web programming knowledge, photoshop skills and expensive agencies. All you need is a brilliant mind. And a refrigerator. And a dry-board pen. And lots and lots of paper towels and glass spray.
Miranda July just published a book. It's in two colours so that you can synchronize the colours of your reading material and what you wear. Well, I'll say no more. Read on yourself on the website. It doesn't take long to read it through and you'll love every bit of it.
There is no need for extensive web programming knowledge, photoshop skills and expensive agencies. All you need is a brilliant mind. And a refrigerator. And a dry-board pen. And lots and lots of paper towels and glass spray.
Miranda July just published a book. It's in two colours so that you can synchronize the colours of your reading material and what you wear. Well, I'll say no more. Read on yourself on the website. It doesn't take long to read it through and you'll love every bit of it.
Trend Themes
1. Gorilla Marketing Campaigns - There is a disruptive innovation opportunity for businesses to create low-budget, creative and attention-grabbing marketing campaigns that require minimal resources like a brilliant mind and simple materials.
2. Narrative Style Marketing - The success of Miranda July's viral campaign demonstrates the potential for businesses to engage consumers through storytelling and unique narrative approaches in their marketing strategies.
3. Personalized Reading Experiences - Miranda July's book, which allows readers to synchronize the colors of their reading material with their outfits, presents an opportunity for businesses to offer personalized reading experiences that cater to individual preferences and aesthetics.
Industry Implications
1. Advertising and Marketing - The Gorilla Marketing Campaign trend opens up disruptive innovation opportunities for advertising and marketing agencies to create cost-effective and attention-grabbing campaigns for their clients.
2. Publishing - The success of Miranda July's narrative-style marketing campaign highlights the potential for disruption in the publishing industry, encouraging publishers to explore new storytelling techniques and engagement strategies.
3. Fashion and Lifestyle - The concept of personalized reading experiences, as demonstrated by Miranda July's book, presents an opportunity for businesses in the fashion and lifestyle industry to create products that complement and enhance individual style preferences.
3.8
Score
Popularity
Activity
Freshness
