'Million Tree Challenge' Aims to Prevent Wildfires and Plant Trees
Katie Cordrey — April 8, 2009 — Eco
References: reforestcalifornia & prweb
California State Parks hit hard by wildfires over the past six years, are hitting back with their 'Reforest California' campaign.
The program is supported by Stater Bros. Supermarkets, Coca-Cola, and California State Parks. It will seek to raise fire-prevention and funds to add one million native trees to devastated forest areas.
Implications - Big companies are increasingly starting to see the importance of getting behind high profile environmental causes on account of the fantastic PR that they generate. There is a lot that companies -- large or small -- can learn from corporations like Coca-Cola when it comes to investing in social causes that improve communities and ultimately impress their consumers on a large scale.
The program is supported by Stater Bros. Supermarkets, Coca-Cola, and California State Parks. It will seek to raise fire-prevention and funds to add one million native trees to devastated forest areas.
Implications - Big companies are increasingly starting to see the importance of getting behind high profile environmental causes on account of the fantastic PR that they generate. There is a lot that companies -- large or small -- can learn from corporations like Coca-Cola when it comes to investing in social causes that improve communities and ultimately impress their consumers on a large scale.
Trend Themes
1. Environmental Conservation Partnerships - Companies are recognizing the PR benefits of supporting high-profile environmental causes.
2. Community Impact Initiatives - Investing in social causes that improve communities can generate positive consumer perception.
3. Wildfire Prevention Strategies - Efforts to prevent wildfires and restore devastated forest areas are gaining attention and support.
Industry Implications
1. Supermarkets - Supermarkets can align with environmental conservation initiatives to enhance their brand image and attract conscious consumers.
2. Beverage - Beverage companies can invest in community impact initiatives to demonstrate corporate social responsibility and differentiate their brand.
3. State Parks - State Parks can collaborate with corporations to implement wildfire prevention strategies and reforest damaged areas.
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