This Jacket's Fabric Design is Inspired By Urban Cycling Hubs
Rahul Kalvapalle — July 4, 2017 — Fashion
References: showerspass & egomagonline
For 20 years now, Portland-based outdoor apparel company Showers Pass has established itself as an industry leader in creating ultra-fashionable, high-performance outdoor gear, and the release of the Atlas reflective jacket feels like a totally indulgent celebration of just how far behind the brand is leaving behind its competitors.
This cycling-focused jacket is an absolute treat for the eyes, and features a highly intricate reflective design, dubbed MapReflect, that is drawn from the city-scapes of 11 international cities known for their vibrant cycling scenes, namely Portland, New York City, Washington D.C., London, Paris, Barcelona, Amsterdam, Berlin, Newcastle, Sydney and Taipei. Given the extraordinary range of cities, it's clear that this is a jacket that rests as comfortably on the shoulders of the sporty, stylish international traveler as it does in the possession of the Portland born-and-bred cycling addict who doesn't feel the compulsive need to jet-set around the globe.
The labyrinthine reflective pattern isn't just about style however, as the fact that it's visible from as far away as 200 meters from vehicle headlights means a massive safety boost when you're out and about on those incomparable, silent nighttime rides.
In terms of performance, the Atlas reflective jacket delivers to the point of spoiling its wearer. Fully breathable and waterproof, rather than merely water-repellent, this jacket is sheathed in stretch-friendly fabric that exemplifies that this is a piece of apparel designed for the on-the-move outdoor enthusiast. If you feel the need to cool off however, you can deploy this technical jacket's airflow cuffs and make use of core vents to ensure that you don't feel cooped up when you're pushing your body to the limit.
The Showers Pass Atlas reflective jacket is quite simply a triumph in technical jacket performance and design, in that it promises all the structural advantages you'd expect from a high-end cycling jacket, along with a stunning and unique appearance that will make you stand out in any crowd, whether under the rays of the afternoon sun or, even more so, the dazzling lights of the city by night.
This cycling-focused jacket is an absolute treat for the eyes, and features a highly intricate reflective design, dubbed MapReflect, that is drawn from the city-scapes of 11 international cities known for their vibrant cycling scenes, namely Portland, New York City, Washington D.C., London, Paris, Barcelona, Amsterdam, Berlin, Newcastle, Sydney and Taipei. Given the extraordinary range of cities, it's clear that this is a jacket that rests as comfortably on the shoulders of the sporty, stylish international traveler as it does in the possession of the Portland born-and-bred cycling addict who doesn't feel the compulsive need to jet-set around the globe.
The labyrinthine reflective pattern isn't just about style however, as the fact that it's visible from as far away as 200 meters from vehicle headlights means a massive safety boost when you're out and about on those incomparable, silent nighttime rides.
In terms of performance, the Atlas reflective jacket delivers to the point of spoiling its wearer. Fully breathable and waterproof, rather than merely water-repellent, this jacket is sheathed in stretch-friendly fabric that exemplifies that this is a piece of apparel designed for the on-the-move outdoor enthusiast. If you feel the need to cool off however, you can deploy this technical jacket's airflow cuffs and make use of core vents to ensure that you don't feel cooped up when you're pushing your body to the limit.
The Showers Pass Atlas reflective jacket is quite simply a triumph in technical jacket performance and design, in that it promises all the structural advantages you'd expect from a high-end cycling jacket, along with a stunning and unique appearance that will make you stand out in any crowd, whether under the rays of the afternoon sun or, even more so, the dazzling lights of the city by night.
Trend Themes
1. Reflective Apparel - Opportunity to create innovative reflective clothing designs for safety and style.
2. Performance Outdoor Gear - Potential for developing high-performance apparel with advanced features for outdoor enthusiasts.
3. Cycling Fashion - Scope to blend fashion and functionality in cycling attire for a trendy and practical appeal.
Industry Implications
1. Outdoor Apparel - Disruptive innovation can be explored in producing fashionable and high-performance outdoor clothing.
2. Cycling Gear - Opportunity to revolutionize cycling apparel and accessories with cutting-edge designs and materials.
3. Athleisure Industry - Potential for creating stylish and functional clothing that seamlessly merges athletic wear with fashion for active individuals.
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