These Functional Jackets Ensure High Visibility in the Dark
Mishal Omar — January 3, 2017 — Fashion
References: habelis & kickstarter
People who tend to walk or ride their bikes at night understand the need to increase driver visibility for their own safety, and these reflective bomber jackets provide that function with a fashionable edge.
Called the 'Habelis Bomber Jacket,' the clothing item comes in an array of colors and has options with or without sleeves, as well as stowaway hoods. The reflective parts of the jackets and vests come in the form of outlines on their sleeves and a large swirling pattern on their backs. These reflective parts are embedded with "millions of catadioptric glass spheres" that are able to reflect light back to their source.
These reflective bomber jackets work to increase pedestrian safety while remaining fashionable.
Called the 'Habelis Bomber Jacket,' the clothing item comes in an array of colors and has options with or without sleeves, as well as stowaway hoods. The reflective parts of the jackets and vests come in the form of outlines on their sleeves and a large swirling pattern on their backs. These reflective parts are embedded with "millions of catadioptric glass spheres" that are able to reflect light back to their source.
These reflective bomber jackets work to increase pedestrian safety while remaining fashionable.
Trend Themes
1. High Visibility Apparel - The trend of high visibility apparel combines safety and fashion, creating innovative opportunities for functional and stylish clothing items.
2. Fashionable Reflective Accessories - The trend of fashionable reflective accessories allows individuals to enhance their visibility and safety without compromising on style.
3. Embedded Reflective Technology - The trend of embedded reflective technology in clothing offers disruptive innovation opportunities for creating unique and eye-catching designs while prioritizing safety.
Industry Implications
1. Outdoor Apparel - The outdoor apparel industry can explore incorporating reflective elements into their products to cater to safety-conscious consumers who engage in outdoor activities at night.
2. Cycling Equipment - The cycling equipment industry can tap into the growing demand for reflective accessories by creating innovative products that enhance visibility and safety for cyclists.
3. Fashion Retail - The fashion retail industry can capitalize on the trend of high visibility apparel by offering stylish and functional reflective clothing options, catering to fashion-forward consumers who prioritize safety.
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