The Reed’s Wellness Ginger Shots Enhance Immune Health and More
Michael Hemsworth — February 14, 2020 — Marketing
References: drinkreeds & preparedfoods
The Reed’s Wellness Ginger Shots are a shelf-stable product for consumers who are looking to enhance their overall health and wellness in a simple yet effective way. The product contains 3,000mg of organic pressed ginger in each container that doesn't require any refrigeration to allow consumers to quickly drink one whenever they need to throughout the day. The drink comes in Daily Ginger and Ginger Energize options, which are both formulated with the same ingredients but with the latter also boasting 100mg of natural caffeine for an added energy boost.
The Reed’s Wellness Ginger Shots are positioned to be available both online and in-store at Sprouts, and will be priced at $2.99 each with a 12 pack retailing for $35.
The Reed’s Wellness Ginger Shots are positioned to be available both online and in-store at Sprouts, and will be priced at $2.99 each with a 12 pack retailing for $35.
Trend Themes
1. Ginger-packed Health Shots - Opportunity for the development of innovative ginger-based wellness products that enhance immune health and overall well-being.
2. Shelf-stable Functional Beverages - Disruptive innovation opportunity in creating convenient, shelf-stable drinks that offer health benefits without the need for refrigeration.
3. Energy-boosting Wellness Products - Potential to create beverages that not only promote health and wellness but also provide natural caffeine for an added energy boost.
Industry Implications
1. Functional Food and Beverage - The functional food and beverage industry can capitalize on the growing demand for convenient and health-enhancing products like ginger shots.
2. Online Retail - E-commerce platforms can leverage the popularity of wellness shots by offering them to health-conscious consumers through online channels.
3. Natural Health and Wellness - The natural health and wellness industry can explore the development and distribution of ginger-based products that promote overall well-being.
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