The Reebok Pump Fury HLS Shoe Has an Internal Inflation Pump
Trenton Millar — October 14, 2012 — Fashion
An innovative design mixed with an innovative function, the Reebok Pump Fury HLS shoe features an internal inflation pump so that you can make sure your foot is as snug and secure as possible when you go about your activities. The sneaker is made in collaboration with VERBAL jewelry label AMBUSH.
The silver air chamber is both a feature of function and design that compliments the black base of the shoe. At the heel of the shoe lies the AMBUSH logo. The shoe has a simple design that is elevated by the metallic silver accent and the unconventional air pump aspect of the shoe.
The Reebok Pump Fury HLS shoe is an exclusive model that will be sold at select retailers starting October 20th.
The silver air chamber is both a feature of function and design that compliments the black base of the shoe. At the heel of the shoe lies the AMBUSH logo. The shoe has a simple design that is elevated by the metallic silver accent and the unconventional air pump aspect of the shoe.
The Reebok Pump Fury HLS shoe is an exclusive model that will be sold at select retailers starting October 20th.
Trend Themes
1. Internal Inflation Footwear - The integration of an internal inflation pump provides a unique fit customization and enhances user comfort- paving the way for the future of footwear design.
2. Fashion and Sportswear Collaborations - The collaboration of sportswear brands and luxury fashion labels creates a unique market positioning, ultimately offering opportunities to cater to niche demographics (e.g. sneakerheads and luxury fashion enthusiasts).
3. Metallic Accents in Footwear Design - The incorporation of silver metallic accents not only simulates a futuristic aesthetic, but it also offers an opportunity to diversify traditional designs and create visually appealing products for individuals looking for unique footwear options.
Industry Implications
1. Footwear Manufacturing - The integration of internal inflation capabilities in footwear design offers opportunities to innovate and improve user comfort, quality, and customization options.
2. Athletic and Sportswear Brands - Collaborating with fashion brands creates unique product positioning, expands the merchandise portfolio, and caters to niche consumer groups.
3. Luxury Fashion Retail - Collaborations with sportswear and athletic brands to launch exclusive sneaker collections not only taps into a new consumer market, but also represents an opportunity to spark new revenue streams and attract new customers.
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