The Reebok Kamikaze II Comes Back with a Vengeance
Jonathon Brown — January 15, 2013 — Fashion
The Reebok Kamikaze II returns with this dark, hip hop-infused commercial.
There is no dialogue, no script and no big faces: just a basketball, a player and the Reebok Kamikaze II. This advertisement for Reebok’s latest throwback release is pure athletic emotion. It gives you that raw, street feel that makes you want to dunk over someone and pound your chest.
The shoe design is one of the more dynamic to come from Reebok in a while and feature zig zag patterns on the side. They come in a variety of colorways, including the black on black shown in this commercial as well as the black and red that is displayed at the end.
The Reebok Kamikaze II feature a forefoot with Hexalite cushioning and a heel with Ultra Hexalite cushioning.
There is no dialogue, no script and no big faces: just a basketball, a player and the Reebok Kamikaze II. This advertisement for Reebok’s latest throwback release is pure athletic emotion. It gives you that raw, street feel that makes you want to dunk over someone and pound your chest.
The shoe design is one of the more dynamic to come from Reebok in a while and feature zig zag patterns on the side. They come in a variety of colorways, including the black on black shown in this commercial as well as the black and red that is displayed at the end.
The Reebok Kamikaze II feature a forefoot with Hexalite cushioning and a heel with Ultra Hexalite cushioning.
Trend Themes
1. Dark Themed Athletic Wear - Opportunity to explore new sneaker designs and apparel options with a darker, edgier feel.
2. Minimalistic Ads - Creating ads that showcase products without dialogue or big personalities, relying on the products to speak for themselves.
3. Zig Zag Patterns - Implementing zig zag patterns in product designs to create a dynamic, eye-catching look.
Industry Implications
1. Athletic Footwear - Innovating athletic shoe designs to incorporate unique patterns and cushioning for enhanced comfort and performance.
2. Streetwear Fashion - Creating edgy, dark-themed clothing options that appeal to the urban consumer.
3. Athletic Advertising - Developing new ad strategies that rely on the product to speak for itself without the need for celebrity endorsements or elaborate scripts.
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