Apparatus Creates the Red Room to Showcase the Cylinder Series
Amy Duong — May 26, 2024 — Art & Design
References: apparatusstudio & dezeen
New York lighting imprint Apparatus creates the Red Room with the sole purpose of presenting its new Cylinder series. This is a modular variation of the Cylinder pendant series that was seen during NYCxDesign. The showroom is located in Manhattan's Garment District and is a part of the brand's growing space and product roster.
The main room is decorated in dark oxblood tones on the walls and floors with complementing furniture pieces. The team explains the design project, stating "We believe that our work is to create a stage for the human drama of life. We adopt the language of theatre and literature as a structure, with work organised in Forewords and Acts, each with their own exploration of form or narrative."
Image Credit: Matthew Placek
The main room is decorated in dark oxblood tones on the walls and floors with complementing furniture pieces. The team explains the design project, stating "We believe that our work is to create a stage for the human drama of life. We adopt the language of theatre and literature as a structure, with work organised in Forewords and Acts, each with their own exploration of form or narrative."
Image Credit: Matthew Placek
Trend Themes
1. Modular Lighting Solutions - Apparatus's Cylinder series introduces customizable lighting configurations for adaptable interior environments.
2. Theatrical Design Aesthetics - The Red Room's dramatic use of oxblood hues and complementary furniture merges theatrical elements with interior design.
3. Immersive Showroom Experiences - Apparatus's Garment District showroom transforms traditional product display into an immersive theatrical exhibition.
Industry Implications
1. Lighting Design - Innovations in modular lighting like the Cylinder series propose new directions for customizable interior illumination.
2. Interior Design - Integrating theatrical aesthetics into residential and commercial spaces revolutionizes conventional design practices.
3. Retail Showroom - Creating immersive experiences in showrooms enhances customer engagement and transforms brand storytelling.
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