Red Collar Project S/S '10 Channels 'Great Expectations'
Marissa Brassfield — August 29, 2009 — Fashion
References: redcollarproject & coutequecoute.blogspot
Well-read individuals will love Red Collar Project's Spring/Summer 2010 collection, which takes cues from Charles Dickens' “Great Expectations.â€
You'll recall that in “Great Expectations,†the protagonist Pip is an underachieving orphan who suddenly comes across an exorbitant sum of money from an anonymous benefactor. Red Collar Project's Spring/Summer 2010 collection reflects Pip's change from slacker to gentleman. Lovely!
Implications - Drawing from novels and other forms of pop culture is a method that companies use to further relate to their consumer market. Taking inspiration from classic books is definitely a great way to do this within a fashion line as it is as though the lookbook actually tells a story, giving a personal touch to the collection and therefore reaching out to a broader audience.
You'll recall that in “Great Expectations,†the protagonist Pip is an underachieving orphan who suddenly comes across an exorbitant sum of money from an anonymous benefactor. Red Collar Project's Spring/Summer 2010 collection reflects Pip's change from slacker to gentleman. Lovely!
Implications - Drawing from novels and other forms of pop culture is a method that companies use to further relate to their consumer market. Taking inspiration from classic books is definitely a great way to do this within a fashion line as it is as though the lookbook actually tells a story, giving a personal touch to the collection and therefore reaching out to a broader audience.
Trend Themes
1. Novel-inspired Fashion - There is a growing trend of fashion collections that draw inspiration from classic novels, creating a narrative and personal touch for consumers.
2. Consumer Relatability - Companies are incorporating elements from pop culture, like classic books, to create a relatable connection with their target audience.
3. Storytelling Lookbooks - Fashion lines are utilizing lookbooks that tell a story, giving a unique and personal touch to the collection, thereby appealing to a wider audience.
Industry Implications
1. Fashion - The fashion industry can explore novel-inspired collections to create a narrative and establish a deeper connection with consumers.
2. Publishing - Publishing industry can collaborate with fashion brands to promote classic novels through inspired collections, creating cross-promotional opportunities.
3. Marketing - Marketing professionals can utilize the concept of storytelling lookbooks to enhance consumer engagement and create a more immersive brand experience.
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