‘Attic Japan' Transforms Traditional Clothes into Accessories
Holger Mohr — October 28, 2010 — Eco
References: tokyomade
The fashion label 'Attic Japan,' founded two years ago from Yukari Isokane and Izumi Masabe, is creating wonderful accessories made of vintage kimonos and obi silks.
The designers transform traditional Japanese clothes into contemporary funky pieces. My favorites of the collection are the romantic bags, with names like 'Kyoto Couture Clutch' and 'Kimono Love Bag,' which further intensifies the influences of the historical Japan.
Implications - Recycled products are highly popular amongst consumers as the eco-chic shift continues to rise. The consumers want to have products that maintain the same quality as the non eco-friendly versions while easing their mind about the purchase. In fact, consumers are more likely to purchase the eco-friendly product even if it is more expensive to do so.
The designers transform traditional Japanese clothes into contemporary funky pieces. My favorites of the collection are the romantic bags, with names like 'Kyoto Couture Clutch' and 'Kimono Love Bag,' which further intensifies the influences of the historical Japan.
Implications - Recycled products are highly popular amongst consumers as the eco-chic shift continues to rise. The consumers want to have products that maintain the same quality as the non eco-friendly versions while easing their mind about the purchase. In fact, consumers are more likely to purchase the eco-friendly product even if it is more expensive to do so.
Trend Themes
1. Recycled Fashion - There is a growing demand for accessories made from recycled materials, providing an opportunity for fashion brands to tap into the eco-chic market.
2. Eco-friendly Accessories - Consumers are seeking accessories that are both stylish and sustainable, presenting an opportunity for brands to create products that align with eco-conscious values.
3. Incorporating Traditional Elements - There is a trend of incorporating traditional elements into contemporary fashion, enabling brands to create unique and culturally-inspired accessories.
Industry Implications
1. Fashion - The fashion industry can explore the use of recycled materials and traditional designs to create innovative accessories that cater to eco-conscious consumers.
2. Sustainable Fashion - The sustainable fashion industry can leverage the demand for eco-friendly accessories by incorporating recycled materials into their collections.
3. Artisanal Crafts - The artisanal crafts industry can collaborate with fashion brands to repurpose traditional textiles and create one-of-a-kind accessories with cultural significance.
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