This Ad Explains Using Recycled Vintage Clothing to Raise Funds
Jonathon Brown — February 25, 2013 — Eco
References: adsoftheworld
The hipster influence is in full swing these days, and recycled vintage clothing has become all the rage. Due to this trend, you'll often find young people wearing clothes old enough to be their grandparent's. They say fashion goes in cycles and this is the clearest example of such a cycle.
No one captures young people's newfound affinity for their grandparent's clothes better than Seattle rapper Macklemore in his song "Thrift Shop."
This commercial is using this fashion trend as a way to raise funds for poverty-ridden elderly people. The idea is to take recycled vintage clothing and place it on today's top models for a photoshoot. The clothes are then sold online and in local shops and all the proceeds go towards helping elderly people who don't have enough resources to support themselves.
No one captures young people's newfound affinity for their grandparent's clothes better than Seattle rapper Macklemore in his song "Thrift Shop."
This commercial is using this fashion trend as a way to raise funds for poverty-ridden elderly people. The idea is to take recycled vintage clothing and place it on today's top models for a photoshoot. The clothes are then sold online and in local shops and all the proceeds go towards helping elderly people who don't have enough resources to support themselves.
Trend Themes
1. Recycled Vintage Clothing - Exploring innovative ways to utilize recycled vintage clothing to address social issues and raise funds.
2. Hipster Fashion Influence - Leveraging the popularity of hipster fashion as a means to generate support for charitable causes.
3. Thrift Shop Culture - Capitalizing on the rise of thrift shop culture to support impoverished elderly individuals and communities.
Industry Implications
1. Fashion Retail - Fashion retailers can integrate recycled vintage clothing lines to target socially-conscious customers and promote sustainable fashion.
2. Charity and Nonprofit - Charity organizations can embrace thrift shop culture to raise funds and support vulnerable elderly individuals.
3. Photography and Modeling - Photography studios and modeling agencies can collaborate with charities to showcase recycled vintage clothing and promote inclusive fashion.
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