UWARE Uses Recycled T-Shirts to Make One-of-A-Kind Sustainable Wear
Cadhla Gray — October 17, 2015 — Eco
References: thecrowdfundingcentre & kickstarter
UWARE is a sustainable clothing company that turns old recycled t-shirts into one-of-a-kind underwear. Comfortable and sexy, the undergarment line includes every possible type of wear for both men and women. From thongs to bras and briefs to jockstraps, the new creations that beloved old t-shirts can become are endless.
UWARE invites consumers to simply put their favorite old T-shirt that got shrunk, stained or simply went out of style into a package and mail it to with the type of underwear desired. The memories from these T-shirts will never have to be given away, the medium simply repurposed.
Making a single t-shirt takes up to 700 gallons of water, which is why CEO and founder Jonah Blechman saw the need to create an alternative to fast fashion that is degrading the environment.
UWARE invites consumers to simply put their favorite old T-shirt that got shrunk, stained or simply went out of style into a package and mail it to with the type of underwear desired. The memories from these T-shirts will never have to be given away, the medium simply repurposed.
Making a single t-shirt takes up to 700 gallons of water, which is why CEO and founder Jonah Blechman saw the need to create an alternative to fast fashion that is degrading the environment.
Trend Themes
1. Upcycling - The trend towards upcycling clothing items to create one-of-a-kind sustainable wear presents opportunities for brands to tap into eco-conscious consumers.
2. Clothing Recycling - The trend towards clothing recycling presents opportunities for brands to be sustainable and promote circular fashion in a way that resonates with consumers.
3. Customization - The trend towards customization in sustainable fashion presents opportunities for brands to engage with consumers on a personal level, providing unique and personalized items that speak to the individual's style and values.
Industry Implications
1. Sustainable Fashion - The sustainable fashion industry presents opportunities for brands to promote eco-friendliness and engage with consumers who are increasingly environmentally conscious.
2. Apparel and Textiles - The apparel and textiles industry is experiencing a shift towards sustainability, presenting opportunities for brands to incorporate sustainable practices and materials into their products and processes.
3. DTC Underwear - The direct-to-consumer underwear industry presents opportunities for up-and-coming brands to succeed in a crowded marketplace by focusing on unique, eco-friendly innovations like UWARE's recycled t-shirt underwear.
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