GF Swim is a Collection Made with Recycled Nets & Post-Industrial Waste
Laura McQuarrie — April 28, 2021 — Eco
References: girlfriend & refinery29
GF Swim is the first swimwear collection from Girlfriend Collective and it shares recycled fishnet swimwear styles. Made with recycled fishing nets and post-industrial waste, styles like the Hermosa Bikini Top, the Oasis One Piece and the square-neck Aqua Clemente One Piece help to make the most of materials that are already in circulation. Additionally, the designs help to support Healthy Seas.
The swimwear designs are made with ECONYL, a soft, high-performance fabric that helps to keep the oceans free of wasteful materials that could be put towards other applications. The brand is transparent about its sustainable swimwear, stating in a press release, "The bad news is there isn’t a good swimwear fabric out there that won’t shed microfibers. We know because we looked."
Each product page on the brand's site shares the impact of the garment, including oil conserved, CO2 prevented and energy saved.
The swimwear designs are made with ECONYL, a soft, high-performance fabric that helps to keep the oceans free of wasteful materials that could be put towards other applications. The brand is transparent about its sustainable swimwear, stating in a press release, "The bad news is there isn’t a good swimwear fabric out there that won’t shed microfibers. We know because we looked."
Each product page on the brand's site shares the impact of the garment, including oil conserved, CO2 prevented and energy saved.
Trend Themes
1. Recycled Swimwear - Opportunities for further innovation exist in using recycled materials beyond fishnets and post-industrial waste to create sustainable swimwear.
2. Eco Swimwear - Disruptive innovation opportunities exist in creating eco-friendly swimwear fabrics that shed fewer microfibers.
3. Transparent Sustainability - Sustainable fashion brands could capitalize on transparency by providing detailed information on the environmental impact of each product.
Industry Implications
1. Sustainable Fashion - New opportunities for disruptive innovation exist in sustainable fashion by using recycled and eco-friendly materials to create stylish and environmentally conscious clothing.
2. Swimwear - The swimwear industry could benefit from a sustainability overhaul, focusing on using recycled materials and reducing microfiber shedding in the creation of swimwear.
3. Environmental Conservation - Industries across the board have opportunities for innovation in sustainable practices and transparency in environmental impact, which could have wide-reaching benefits for conservation efforts.
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