Edge of Reality Has No Mirrors, Magnets or Metal Hinges
Laura McQuarrie — November 18, 2020 — Eco
References: kvdveganbeauty & prnewswire
The Edge of Reality Eyeshadow Palette is KVD Vegan Beauty's first-ever fully recyclable palette, which means that it has no mirrors, metal hinges or magnets so that it's ready to recycle. The makeup palette shares 14 vegan-friendly eyeshadows, including a mix of shades that are shimmering and matte with classic neutrals and jeweled effects. With the versatile palette, the shimmering shades can be applied wet ot dry, offering boundless ways for beauty lovers to express themselves creatively.
The eco-friendly and cruelty-free eyeshadow palette contains a mix of minimalist and eye-catching shades like Immersion, Illusion and navy Escapist, as well as the champagne-colored Dimensions and a plum burgundy shade called Transformation. As well as being drawn to the dazzling shades, environmentally minded consumers will appreciate the recyclable packaging that it comes in.
Image Credit: KVD Vegan Beauty
The eco-friendly and cruelty-free eyeshadow palette contains a mix of minimalist and eye-catching shades like Immersion, Illusion and navy Escapist, as well as the champagne-colored Dimensions and a plum burgundy shade called Transformation. As well as being drawn to the dazzling shades, environmentally minded consumers will appreciate the recyclable packaging that it comes in.
Image Credit: KVD Vegan Beauty
Trend Themes
1. Eco-friendly Beauty Products - Disruptive innovation opportunity: Develop more beauty products that are fully recyclable to appeal to eco-conscious consumers.
2. Versatile Makeup Palettes - Disruptive innovation opportunity: Create makeup palettes that can be applied in multiple ways to provide endless creative expression for consumers.
3. Vegan-friendly Cosmetics - Disruptive innovation opportunity: Meet the growing demand for vegan cosmetics by creating more cruelty-free makeup products.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity: This industry can explore the development of eco-friendly, versatile, and vegan cosmetics to appeal to conscious consumers.
2. Sustainable Packaging - Disruptive innovation opportunity: Create innovative and fully recyclable packaging options to appeal to environmentally conscious consumers in various industries
3. E-commerce - Disruptive innovation opportunity: Online retailers can offer a curated selection of eco-friendly, versatile, and vegan beauty products to appeal to a growing market of conscious consumers.
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