Sleeping Pills and Antidepressants Are Immune to Economy
Vincent Salera — March 6, 2009 — Science
References: adage
A troubled economy often results in sleepless nights and depression. For pharmaceutical companies, the sale of sleeping pills and antidepressants have gone up, even with a dramatic decrease in marketing.
According to a new “Sleep In America†poll from the Washington-based National Sleep Foundation, the economy is keeping people from having a good night's sleep. I'm quite sure the manufacturers of these products fall asleep quickly--and with huge grins on their faces.
Implications - Consumers have become so trusting of certain drugs that they have become a significant part of their daily lives. Companies trying to increase their revenue could focus on this market when coming out with new items.
According to a new “Sleep In America†poll from the Washington-based National Sleep Foundation, the economy is keeping people from having a good night's sleep. I'm quite sure the manufacturers of these products fall asleep quickly--and with huge grins on their faces.
Implications - Consumers have become so trusting of certain drugs that they have become a significant part of their daily lives. Companies trying to increase their revenue could focus on this market when coming out with new items.
Trend Themes
1. Increased Demand for Sleeping Pills - Opportunity for pharmaceutical companies to develop innovative sleeping aid products to meet the rising demand during economic downturns.
2. Increased Demand for Antidepressants - Opportunity for pharmaceutical companies to develop innovative antidepressant products to address the growing need for mental health support during economic downturns.
3. Growing Reliance on Pharmaceuticals - Opportunity for companies to create new products and services that cater to the increasing dependence on pharmaceuticals for sleep and mental well-being.
Industry Implications
1. Pharmaceutical Industry - Pharmaceutical companies can explore disruptive innovation opportunities in developing new sleeping aid and antidepressant products to meet the demand during economic downturns.
2. Wellness Industry - Companies in the wellness industry can capitalize on the growing reliance on pharmaceuticals by offering complementary services and products that promote holistic well-being.
3. Mental Health Industry - The mental health industry can leverage the increased demand for antidepressants and develop innovative solutions that address mental health issues during challenging economic times.
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