Snuggies Gain Popularity Due To Ridiculous Branding
Vincent Salera — January 27, 2009 — Fashion
References: adage
More than 4 million Snuggies blankets were sold in just over three months, and over 200 parody videos of the brand were launched on YouTube. The marketing message states that the Snuggie is a great way to cut heating bills, not to mention is a green energy alternative.
The Snuggie blanket allows people to curl up on the sofa with their hands free to do other things such as drink a hot cup of chocolate or talk on the phone. There is even a Facebook fan club with over 4,000 members.
The Snuggie blanket allows people to curl up on the sofa with their hands free to do other things such as drink a hot cup of chocolate or talk on the phone. There is even a Facebook fan club with over 4,000 members.
Trend Themes
1. Sustainable Home Products - The popularity of eco-friendly recession blankets like Snuggies highlights the demand for sustainable home products that offer energy-saving benefits.
2. Innovative Branding Strategies - The success of Snuggies underscores the potential for disruptive innovation in branding, where ridiculous and humorous approaches could capture consumer attention.
3. Hands-free Convenience - The rising popularity of blankets like Snuggies showcases the opportunity for hands-free products that enhance comfort and convenience in everyday activities.
Industry Implications
1. Home Goods - The success of Snuggies suggests a potential market for home goods companies to develop eco-friendly and energy-saving products like recession blankets.
2. Advertising & Marketing - The Snuggies branding success indicates the potential for disruptive innovations in advertising and marketing, where unconventional and humorous strategies can create viral campaigns.
3. Consumer Electronics - The demand for hands-free convenience, as seen in the popularity of Snuggies, presents an opportunity for consumer electronics companies to develop innovative products that provide comfort while allowing users free hand movement.
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