Blippar's Platform Allows Users to Produce AR Content for AR Headsets
References: blippar & martechseries
Blippar, a technology content platform that revolves around augmented reality (AR), has debuted Blippbuilder, a no-code AR creation platform made for AR headset experiences. The platform supports AR experiences for the Magic Leap 2 and Meta Quest Pro AR headsets, as the company wants to attract a broad audience that ranges from students to gamers and AR experts. Blippar offers a powerful toolset that enables users to develop content for the Metaverse. Without the extra formatting processes for various devices, the experiences created on the platform may be directly published to any publisher or social media site.
“Ensuring that the immense potential of AR remains accessible and in the hands of creators is of the utmost importance to us at Blippar,” said Preet Prasannan, CEO of Blippar. “From our position in the center of the AR ecosystem, we value the creativity that stems from all levels of developer knowledge, and we’re proud to continue expanding our offerings and to be the only company to provide a no-code AR creation solution that is compatible with the world’s leading AR headsets.”
Image Credit: Blippar
“Ensuring that the immense potential of AR remains accessible and in the hands of creators is of the utmost importance to us at Blippar,” said Preet Prasannan, CEO of Blippar. “From our position in the center of the AR ecosystem, we value the creativity that stems from all levels of developer knowledge, and we’re proud to continue expanding our offerings and to be the only company to provide a no-code AR creation solution that is compatible with the world’s leading AR headsets.”
Image Credit: Blippar
Trend Themes
1. No-code AR Creation - The rise of no-code AR creation platforms like Blippbuilder are disrupting traditional AR development processes and democratizing AR content creation, opening up opportunities for businesses to create immersive experiences with less cost and technical expertise.
2. AR Headset Experiences - The expansion of AR headset experiences to a broader audience beyond AR experts and gamers is driving demand for accessible AR content creation tools and platforms, creating opportunities for businesses to create more engaging and interactive experiences for their customers.
3. Metaverse Development - The increasing use of AR in the Metaverse platform is leading to the development of more sophisticated AR content creation tools, providing opportunities for businesses to create innovative AR experiences that align with the rise of the Metaverse as a new platform for social interaction and commerce.
Industry Implications
1. Education - The use of no-code AR creation platforms like Blippbuilder in education is disrupting traditional teaching methods, enabling educators to create more engaging and interactive learning experiences for their students.
2. Gaming - The expansion of AR headset experiences beyond traditional gamers and into mainstream audiences is driving demand for more accessible AR content creation tools for game developers, presenting opportunities for gaming companies to create more immersive and interactive game environments.
3. Social Media - The compatibility of Blippbuilder with social media sites is opening up opportunities for businesses to create AR content that can be easily shared and promoted on these platforms, enabling more effective brand engagement and increasing viral awareness.
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