Timberland Earthkeeper Channels Cinema to Sell Shoes
Vincent Salera — March 22, 2009 — Marketing
References: adgabber
This commercial for Timberland Earthkeeper shoes uses a stranded man at sea who is rescued thanks to his friendship with Mother Nature. I love the cinematic special effects, as well as the eerie musical score.
Now go out there and hug a tree--you never know when you could be lost at sea! The Timberland commercial was created by advertising agency Leagas Delaney.
Implications - With commercials, it's about more than 30 seconds of showing off a product with flashy imagery. Brands are aware that there needs to be a core concept in order to make theatrics work and stand out for potential viewers who are watching at home. Focused themes and direction will provide clear, concise commercials that will capture consumers without turning them off to the product due to confusing imagery.
Now go out there and hug a tree--you never know when you could be lost at sea! The Timberland commercial was created by advertising agency Leagas Delaney.
Implications - With commercials, it's about more than 30 seconds of showing off a product with flashy imagery. Brands are aware that there needs to be a core concept in order to make theatrics work and stand out for potential viewers who are watching at home. Focused themes and direction will provide clear, concise commercials that will capture consumers without turning them off to the product due to confusing imagery.
Trend Themes
1. Cinematic Product Advertisements - Brands can invest in cinematic special effects and clear direction to create commercials that capture the attention of potential viewers watching at home.
2. Environmental Storytelling in Advertising - Incorporating themes of nature and environmentalism into advertisements can create a memorable impact on consumers and align with sustainable branding efforts.
3. Emotional Sales Pitches - Tapping into emotions like survival and partnership in advertisements can create a connection with consumers and increase the likelihood of product purchases.
Industry Implications
1. Footwear - Footwear brands can invest in environmentally-friendly materials and storytelling to create a narrative that resonates with consumers and aligns with sustainable branding efforts.
2. Film and TV Production - Production companies can leverage their expertise in creating cinematic experiences to provide services to brands looking to create impactful commercials.
3. Advertising and Marketing - Agencies can focus on developing focused themes and direction for commercials to capture the attention of viewers and create memorable brand messaging.
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