Realice Counsels Women On Product Development And Sales
Sarah Moore — July 25, 2012 — Social Good
References: realice.br & ashoka.org
Alice Freitas developed Realice to provide a direct line of communication between producers and consumers by providing low-income, skilled artisans the ability to sell their products to a broader socially conscious market who may not have accessible to the goods otherwise.
Based out of Brazil, the company targets informal producers of goods who, due to the high overhead costs associated with opening a store and the lack of financial aid available to start up a business, are unable to reach a large customer base and expand their distribution.
The founder works with groups of pre-established artisan groups -- mainly female -- who have marketable products to sell. She provides these people with counselling on product development and distribution practices as well as organizing their products and the backstory behind each into a catalog that promotes the sale of their goods.
Contact Information
Realice website
Based out of Brazil, the company targets informal producers of goods who, due to the high overhead costs associated with opening a store and the lack of financial aid available to start up a business, are unable to reach a large customer base and expand their distribution.
The founder works with groups of pre-established artisan groups -- mainly female -- who have marketable products to sell. She provides these people with counselling on product development and distribution practices as well as organizing their products and the backstory behind each into a catalog that promotes the sale of their goods.
Contact Information
Realice website
Trend Themes
1. Direct-to-consumer Communication - Realice enables producers to directly communicate with consumers, creating opportunities for personalized marketing and feedback.
2. Socially Conscious Market - Realice taps into the growing demand for ethically produced goods, presenting an opportunity for businesses to cater to socially conscious consumers.
3. Artisan Empowerment - Realice empowers skilled artisans, particularly women, by providing them with counseling and marketing support, opening up avenues for artistic expression and economic growth.
Industry Implications
1. E-commerce - Realice's catalog model provides a disruptive innovation opportunity for e-commerce platforms to incorporate artisan-made products and support local businesses.
2. Social Impact - Realice's focus on supporting low-income artisans and promoting socially conscious consumption creates opportunities for businesses in the social impact sector to collaborate and amplify their impact.
3. Retail - Realice's approach to catalog marketing and connecting producers directly with consumers presents a disruptive innovation opportunity for traditional retail businesses to explore new distribution channels and engage customers on a deeper level.
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