'Real Good Swim' Styles are Made with Recycled Fibers from Plastic
Laura McQuarrie — February 10, 2020 — Eco
Aerie's Real Good Swim capsule collection introduces a variety of swimwear styles that are made with recycled fibers from plastic bottles—also known as a material called REPREVE. To create the collection, over 1.2 million recycled plastic bottles were used. The sustainably focused swimwear line is brightly colored and full of different silhouettes like classic one-piece designs and high-waisted bikinis to help people feel comfortable in whatever they choose. In all, there are over 30 new Real Good Swim styles to discover.
Ever a champion for real beauty, Aerie opted to photograph its newest swimwear collection on a diverse group of models who are unretouched.
Aerie's parent company, AEO Inc, is working towards reducing greenhouse gas emissions by 30% before the end of 2030 and aims to achieve net-zero emissions by 2050.
Image Credit: Aerie
Ever a champion for real beauty, Aerie opted to photograph its newest swimwear collection on a diverse group of models who are unretouched.
Aerie's parent company, AEO Inc, is working towards reducing greenhouse gas emissions by 30% before the end of 2030 and aims to achieve net-zero emissions by 2050.
Image Credit: Aerie
Trend Themes
1. Sustainable Fashion - Opportunity for brands to create swimwear using recycled materials, reducing waste and promoting sustainability.
2. Body Positivity - Chance for companies to showcase diverse and unretouched models in swimwear campaigns, promoting inclusivity and body acceptance.
3. Circular Economy - Potential for brands to use recycled materials like plastic bottles to create new products, closing the loop and reducing the need for virgin resources.
Industry Implications
1. Fashion - Fashion brands can explore the use of recycled materials and sustainable practices to create eco-friendly swimwear collections.
2. Sustainability - Opportunity for companies in the sustainability sector to develop new technologies and systems for recycling plastic and reducing waste in the fashion industry.
3. Advertising - Advertising agencies can collaborate with brands to promote body positivity and diversity in swimwear campaigns, challenging traditional beauty standards.
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