Sonny's BBQ Has Launched the Real Deal Rib Sandwich
Riley von Niessen — March 3, 2021 — Lifestyle
References: sonnysbbq & restaurantnews
Florida-based restaurant chain Sonny's BBQ has announced a new addition to its menu: The Real Deal Rib Sandwich.
To create the sandwich, Sonny's BBQ relied on the expertise of certified pitmasters, who combined delectable baby back ribs that are fresh off the bone with pickles, fried banana peppers, and red onion. The sandwich is served on a classic burger bun and topped with a healthy helping of BBQ sauce. Chief Brand Officer Peter Frey spoke to the launch, stating "We’re passionate about our barbecue and are always looking for ways to innovate, perfect our craft, and provide our guests with high quality products. Our pitmasters have leaned into their craft and have finally given the restaurant industry a real rib sandwich experience that guests [can] enjoy from their dining room or ours.”
The sandwich is available for a limited time only, and can be ordered for take-out, delivery, and dine-in service at all of the chain's locations until April 25th.
Image Credit: Sonny’s BBQ
To create the sandwich, Sonny's BBQ relied on the expertise of certified pitmasters, who combined delectable baby back ribs that are fresh off the bone with pickles, fried banana peppers, and red onion. The sandwich is served on a classic burger bun and topped with a healthy helping of BBQ sauce. Chief Brand Officer Peter Frey spoke to the launch, stating "We’re passionate about our barbecue and are always looking for ways to innovate, perfect our craft, and provide our guests with high quality products. Our pitmasters have leaned into their craft and have finally given the restaurant industry a real rib sandwich experience that guests [can] enjoy from their dining room or ours.”
The sandwich is available for a limited time only, and can be ordered for take-out, delivery, and dine-in service at all of the chain's locations until April 25th.
Image Credit: Sonny’s BBQ
Trend Themes
1. Pitmaster-created Sandwiches - Restaurants can innovate their menu by collaborating with experts to create unique dishes.
2. Limited Time Offer Items - Offering time-limited menu items can attract customers looking for exclusive and exciting options.
3. BBQ Innovation - Improving and perfecting traditional BBQ dishes can attract customers and increase competitiveness.
Industry Implications
1. Restaurant Industry - Collaborating with experts to create unique dishes can help restaurants stand out in a competitive industry.
2. Fast Food Industry - Limited time offers can be an effective way for fast food chains to increase excitement and sales.
3. BBQ Industry - Continuously improving traditional dishes and flavors can attract customers looking for innovative and high-quality food.
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