Daks' Ready-to-Wear Fall Collection Reinvents the Trenchcoat
Laura McQuarrie — October 28, 2014 — Fashion
The 2014 Ready-to-Wear collection from Daks celebrates its 120th anniversary with simple camel colors, a few statement hats and the brand's signature check pattern. The silhouettes in the collection embody the sophisticated ease that the brand is so well known for, although there were a few hints of looking ahead to the future such as with retro-futuristic gloves.
Since the classic trenchcoat is commonly made in that familiar neutral brown coloring, it was interesting to see this shape reinvented as more of a dress. Some of the reinterpretations of the trench included turning its shape into strapless dresses and bustles, which made for a form that was familiar, yet also quite unusual at the same time.
Since the classic trenchcoat is commonly made in that familiar neutral brown coloring, it was interesting to see this shape reinvented as more of a dress. Some of the reinterpretations of the trench included turning its shape into strapless dresses and bustles, which made for a form that was familiar, yet also quite unusual at the same time.
Trend Themes
1. Neutral-toned Clothing - Opportunity for brands to innovate by offering clothing collections in neutral beige colors.
2. Retro-futuristic Fashion - Disruptive innovation potential lies in creating fashion pieces that blend retro design elements with futuristic touches.
3. Reinventing Classic Silhouettes - Brands can explore new ways to reinvent traditional clothing shapes, such as turning trenchcoats into strapless dresses and bustles.
Industry Implications
1. Fashion - Fashion industry can explore the trend of creating clothing collections in neutral beige colors.
2. Accessories - Opportunity for accessory brands to create retro-futuristic gloves and other fashion items.
3. Apparel Manufacturing - Manufacturers can adapt to the demand for unconventional clothing shapes by offering production services for strapless trenchcoat dresses and bustles.
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