Moleskine's Reading, Writing and Traveling Line Offers Bags & More
Meghan Young — April 13, 2011 — Art & Design
When it comes to notebooks, Moleskine has pretty much dominated the scene with their iconic pads that are known for their minimalist aesthetic and quality materials; now they are expanding their collection to other arenas of home necessities with a line titled Reading, Writing and Traveling.
The Reading, Writing and Traveling collection will boast everything from leather bags in various shapes and sizes to stylish reading glasses and simple stationary. The collection was designed by Italian designer Giulio Iacchetti.
What I appreciate about the Reading, Writing and Traveling collection is how it has stayed in-line with the design that made Moleskine hugely popular. With an overall black palette, the line also features a recurring theme of the elastic band that is most notable for keeping their writing pads securely closed.
The Reading, Writing and Traveling collection will boast everything from leather bags in various shapes and sizes to stylish reading glasses and simple stationary. The collection was designed by Italian designer Giulio Iacchetti.
What I appreciate about the Reading, Writing and Traveling collection is how it has stayed in-line with the design that made Moleskine hugely popular. With an overall black palette, the line also features a recurring theme of the elastic band that is most notable for keeping their writing pads securely closed.
Trend Themes
1. Expanding Home Necessities - Moleskine's expansion into other arenas of home necessities presents opportunities for disruptive innovation in the lifestyle and home goods industries.
2. Stylish Functionality - The Reading, Writing and Traveling collection's focus on both style and function opens possibilities for disruptive innovation in the fashion and accessories industries.
3. Minimalistic Design - Moleskine's focus on minimalist design in their Reading, Writing and Traveling collection presents opportunities for disruptive innovation in the stationery and office supply industries.
Industry Implications
1. Lifestyle - Moleskine's expansion into other areas of home necessities presents disruptive innovation opportunities for lifestyle brands to expand their product offerings.
2. Fashion - The stylish bags and accessories in the Reading, Writing and Traveling collection presents disruptive innovation opportunities in the fashion industry for brands looking to combine style and function.
3. Stationery - Moleskine's expansion into other areas of stationary presents opportunities for disruptive innovation in the office supply and stationary industries.
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