BMW's ReachNow Service Includes a Range of Additional Features
Rahul Kalvapalle — April 12, 2016 — Autos
References: press.bmwgroup & gizmag
German automaker BMW has decided to jump onto the car-sharing service bandwagon whilst also showcasing its intent to differentiate itself from the crowd thanks to a whole slew of additional features that it dubs 'car-sharing 2.0'.
The service itself is called ReachNow and is somewhat based on BMW's already existing DriveNow service, which is active in Europe with a fleet of over 4,000 vehicles. ReachNow users can have a car delivered to them, and can either choose to keep their vehicle for longer than initially planned. Users who cannot drive can also take advantage of this car-sharing service in conjunction with a chaffeur.
Ultimately, the ReachNow service is part of a growing movement to deploy car-sharing services as part of a push to completely revolutionize the way people drive vehicles and commute.
The service itself is called ReachNow and is somewhat based on BMW's already existing DriveNow service, which is active in Europe with a fleet of over 4,000 vehicles. ReachNow users can have a car delivered to them, and can either choose to keep their vehicle for longer than initially planned. Users who cannot drive can also take advantage of this car-sharing service in conjunction with a chaffeur.
Ultimately, the ReachNow service is part of a growing movement to deploy car-sharing services as part of a push to completely revolutionize the way people drive vehicles and commute.
Trend Themes
1. Car-sharing 2.0 - BMW's ReachNow service offers additional features and aims to revolutionize the car-sharing experience.
2. Flexible Car Delivery - ReachNow allows users to have a car delivered and keep it for longer periods of time.
3. Car-sharing with Chauffeur - ReachNow caters to users who cannot drive by offering a car-sharing service in conjunction with a chauffeur.
Industry Implications
1. Automotive - Car-sharing services like ReachNow are disrupting the automotive industry and changing the way people use vehicles.
2. Transportation - The growing movement of car-sharing services is revolutionizing the transportation industry and transforming the way people commute.
3. Technology - Car-sharing 2.0 and the additional features offered by ReachNow demonstrate the impact of technology on the industry, creating disruptive innovation opportunities.
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