RE Load Offers a 'Build Your Own' Feature for Messenger-Style Carriers
Leslie Chen — November 10, 2011 — Fashion
References: reloadbags & blog.urbanoutfitters
If you love adding your own unique buttons and pendants to your bags, RE Load will definitely speak to you. Offering more classic looks as well as designs unique to each individual, RE Load has something that will let you express yourself to the world.
RE Load features single and double-strap bags as well as a 'build your own' feature. Customers can describe what their ideal design would be or send in a picture or sketch of what they want, ensuring the end product will be exactly what they envisioned in their mind.
Implications - Consumers want to express themselves through the purchases they make. Designs that illustrate a unique aspect attract more attention than those which only serve a practical funciton. Designers attempting to increase their sales could come out with more items featuring an aspect of personalization.
RE Load features single and double-strap bags as well as a 'build your own' feature. Customers can describe what their ideal design would be or send in a picture or sketch of what they want, ensuring the end product will be exactly what they envisioned in their mind.
Implications - Consumers want to express themselves through the purchases they make. Designs that illustrate a unique aspect attract more attention than those which only serve a practical funciton. Designers attempting to increase their sales could come out with more items featuring an aspect of personalization.
Trend Themes
1. Customizable Bags - The popularity of 'build your own' feature provides an opportunity for companies to offer customizable bags to customers
2. Personalized Accessories - Expanding the personalized options beyond bags, into accessories, such as wallets and phone cases could be a potential disruption in the market
3. DIY Design Tools - Developing online tools that provide a DIY design option can be a disruptive innovation and a selling point for businesses
Industry Implications
1. Fashion Industry - Fashion companies could tap into the trend of personalization and attract customers with more customizable options
2. Accessories Industry - Accessories companies can explore ways to offer personalized options to customers in order to increase sales
3. Tech Industry - The development of online DIY design tools can create new business opportunities and attract customers in the tech industry
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