Fashion Spy — September 27, 2006 — Special
References: elsewares
Authentically made in Brookland, the Razorblade Necklace is for the girl that won't appreciate flowers or diamonds. It's one up from giving her your dog tags in terms of being 'hard core'. The edges are not sharp and you can get the necklace for $110.
Implications - With the rise of the 'emo' style, trends that cater towards more darker styles have been on the rise. Members of the 'emo' behavioral tribe appreciate the darker side of life and look to own products that communicate darkness. The use of perceivably harmful products such as razorblades or knives allows the 'emo' consumer to feel rebellious, further appealing to their feelings of darkness.
Implications - With the rise of the 'emo' style, trends that cater towards more darker styles have been on the rise. Members of the 'emo' behavioral tribe appreciate the darker side of life and look to own products that communicate darkness. The use of perceivably harmful products such as razorblades or knives allows the 'emo' consumer to feel rebellious, further appealing to their feelings of darkness.
Trend Themes
1. Dark Style - Opportunity to create and market products that cater to the rise of the 'emo' style, appealing to consumers looking for darker fashion choices.
2. Rebellious Products - Potential for creating and selling products that incorporate perceivably harmful items like razorblades or knives, targeting consumers who want to express their rebellious nature.
3. Authenticity Jewelry - Growing market for jewelry that is authentically made, offering a unique selling point and attracting consumers looking for distinct and meaningful pieces.
Industry Implications
1. Fashion - Fashion industry can tap into the demand for dark style by producing clothing, accessories, and jewelry that cater to the 'emo' style.
2. Art and Crafts - Opportunity for artisans and crafters to create unique and rebellious products by incorporating razors or other unconventional materials into their creations.
3. Jewelry - Jewelry industry can capitalize on the trend of authenticity by producing handmade, one-of-a-kind pieces that hold personal significance to consumers.
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