The Harry's Bartershop Lets Guys Trade Razor Blades on the Spot
Michael Hemsworth — October 20, 2016 — Marketing
In an effort to help get more guys interested in the brand, the Harry's Bartershop is focused on enabling customers to trade their razor blades for Harry's blades. Open at 79 Greene Street in New York City from October 20th to the 26th, Harry's Bartershop offers no grooming services or spa experiences. Instead, the simple pop-up shop is designed to look like a traditional bathroom.
When guys approach the mirror at the sink they'll be able to swap major brand razor blades such as Gillette or Schick for multiples of Harry's own. Just one blade cartridge gets guys at least two of Harry's to help offer an incentive to consider trying the blades out and maybe making the switch over. The Harry's Bartershop brings a fun, kitschy edge to the pop-up shop experience.
When guys approach the mirror at the sink they'll be able to swap major brand razor blades such as Gillette or Schick for multiples of Harry's own. Just one blade cartridge gets guys at least two of Harry's to help offer an incentive to consider trying the blades out and maybe making the switch over. The Harry's Bartershop brings a fun, kitschy edge to the pop-up shop experience.
Trend Themes
1. Bathroom Pop-up Shops - The rise of pop-up shops that are designed to look like traditional bathrooms presents an opportunity for brands to engage with customers in a unique and immersive way.
2. Blade Swap Programs - The concept of blade swap programs, where customers can trade their existing razor blades for a different brand's blades, disrupts the traditional razor blade market and offers an innovative way to attract new customers.
3. Incentive-based Marketing - Incentive-based marketing strategies, such as offering multiple blades in exchange for one, can incentivize customers to try a new product or brand and create customer loyalty.
Industry Implications
1. Barber Shops - Barber shops can adopt the concept of blade swap pop-up shops to offer their customers the option to try different razor blades and increase customer satisfaction.
2. Retail - Retailers can incorporate bathroom-themed pop-up shops to create unique brand experiences and drive foot traffic to their stores.
3. Personal Care Products - Companies in the personal care products industry can implement blade swap programs to encourage consumers to try their products and potentially switch brands.
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