Aluminium Adds a Modern Twist to the Classic Ray-Ban Clubmaster Sunglasses
Megan Facciuolo — March 27, 2014 — Fashion
References: ray-ban & pursuitist
The Ray-Ban Clubmaster sunglasses have been around since the early 1950s. This time around, Ray-Ban is making them more modern by crafting them with aluminium.
This reiteration of the classic shades makes them more lightweight, durable, and of course, stylish. The aluminium frame is brushed in a matte finish, weighs next to nothing and contrasts beautifully with the trimming. The line gives a handful of color options; you can choose from silver, gunmetal, black and bronze color schemes. The lenses are made with no lesser quality, as they are crystal and have the option to be polarized.
These Aluminum Clubmaster sunglasses are iconic and are sure to remain timeless just as their predecessor has. Other than the aluminium, they are quite similar to the originals, except for the modern curves and thinner arms.
This reiteration of the classic shades makes them more lightweight, durable, and of course, stylish. The aluminium frame is brushed in a matte finish, weighs next to nothing and contrasts beautifully with the trimming. The line gives a handful of color options; you can choose from silver, gunmetal, black and bronze color schemes. The lenses are made with no lesser quality, as they are crystal and have the option to be polarized.
These Aluminum Clubmaster sunglasses are iconic and are sure to remain timeless just as their predecessor has. Other than the aluminium, they are quite similar to the originals, except for the modern curves and thinner arms.
Trend Themes
1. Lightweight Sunglasses - Crafting sunglasses with aluminium creates lightweight and durable frames, offering a disruptive innovation opportunity in the eyewear industry.
2. Matte Finish Frames - The use of brushed matte finish on aluminium frames adds a modern twist to classic sunglasses, attracting consumers looking for stylish eyewear options.
3. Color Options - Offering a variety of color schemes in aluminium sunglasses allows for personalization and customization, providing a disruptive innovation opportunity in the fashion accessories market.
Industry Implications
1. Eyewear - The lightweight and durable aluminium frames in sunglasses provide a disruptive innovation opportunity in the eyewear industry.
2. Fashion Accessories - The use of aluminium and matte finish in sunglasses creates a modern twist, offering a disruptive innovation opportunity in the fashion accessories market.
3. Luxury Goods - Aluminium sunglasses with crystal lenses and a variety of color options provide a disruptive innovation opportunity in the luxury goods industry.
6.6
Score
Popularity
Activity
Freshness
