This Classic Ray-Ban Aviator Style Was Brought Back for 5 Days Only
Riley von Niessen — June 6, 2016 — Marketing
References: ray-ban & highsnobiety
Ray-Ban aviator style sunglasses are one of the most popular amongst the brand's consumers, making the five-day event that will see just 100 pairs of a classic model sell highly anticipated.
The 'Ambermatic Collection' uses the classic Ray-Ban aviator style that was first seen in 1937, featuring a vintage look that's complemented by an old school yellow tint. The yellow tint is created by the Ambermatic lens that darkens and lightens in different lights and temperatures, changing from a light yellow to a brown tint depending on the environment. Included in the small collection is a 'Ray-Ban Classic Aviator' model with 'curved temple tips,' the 'Ray-Ban Outdoorsmen' and the 'Ray-Ban Shooter.' Frames come in either gold, black or silver.
The 'Ambermatic Collection' uses the classic Ray-Ban aviator style that was first seen in 1937, featuring a vintage look that's complemented by an old school yellow tint. The yellow tint is created by the Ambermatic lens that darkens and lightens in different lights and temperatures, changing from a light yellow to a brown tint depending on the environment. Included in the small collection is a 'Ray-Ban Classic Aviator' model with 'curved temple tips,' the 'Ray-Ban Outdoorsmen' and the 'Ray-Ban Shooter.' Frames come in either gold, black or silver.
Trend Themes
1. Vintage Sunglasses - The increasing demand for classic sunglasses presents an opportunity for companies to recreate popular past designs with new materials and technology.
2. Limited Edition Releases - Companies can generate excitement and exclusivity for their brand by releasing limited edition products for a short period of time.
3. Customizable Frames - Offering customizations or personalization features for classic styles help companies cater to niche markets, creating unique and personalized products for customers.
Industry Implications
1. Eyewear Manufacturing - Companies in the eyewear manufacturing industry can take advantage of the growing demand for classic designs by introducing modern materials or technology to create high-quality vintage-inspired products.
2. E-commerce Retail - E-commerce retailers can attract customers by offering exclusive vintage collections, and using limited edition drops or personalization to create a unique experience for consumers.
3. Luxury Goods - Luxury goods industries can explore releasing limited edition vintage collections, or making small adjustments to classic designs, to attract high-end consumers looking for unique and exclusive products.
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