Ray-Ban 'Never Hide' Prints Promote Unsurpassed Sunglasses
Amelia Roblin — October 17, 2010 — Marketing
References: cutwatersf & adsoftheworld
With the marketing mastery of the Cutwater ad agency, the Ray-Ban 'Never Hide' campaign promotes sunglasses that are as individual as you are. The first two prints amusingly suggest the extensive labor involved in the manufacturing of quality frames, while the latter posters emphasize the Ray-Ban lifestyle.
Encouraging the concept of exposure, the Ray-Ban 'Never Hide' campaign counters the "hiding behind one's shades" mentality of wearing the product. Fostering an enthusiasm for clarity in the first two ads and in-the-action avidity for the rest, this series of prints constructs a compelling new perception of the product.
Encouraging the concept of exposure, the Ray-Ban 'Never Hide' campaign counters the "hiding behind one's shades" mentality of wearing the product. Fostering an enthusiasm for clarity in the first two ads and in-the-action avidity for the rest, this series of prints constructs a compelling new perception of the product.
Trend Themes
1. Personalized Eyewear - Disruptive innovation opportunity: Develop customizable sunglasses that cater to individual style preferences.
2. Authentic Marketing Campaigns - Disruptive innovation opportunity: Create advertising campaigns that emphasize the authenticity and craftsmanship of the product.
3. Promoting Lifestyle - Disruptive innovation opportunity: Design marketing strategies that associate sunglasses with a specific lifestyle and evoke a sense of adventure.
Industry Implications
1. Eyewear - Disruptive innovation opportunity: Integrate technology into sunglasses to enhance functionality and provide additional features.
2. Advertising - Disruptive innovation opportunity: Explore new mediums and creative approaches in advertising to engage consumers and build brand loyalty.
3. Fashion - Disruptive innovation opportunity: Collaborate with fashion designers to create sunglasses that blend style and functionality seamlessly.
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