maharishi Introduces a New Sustainable Collection of Apparel
References: maharishistore & hypebeast
London-based fashion label maharishi introduces a new collection of raw hemp loungewear pieces following its Fall/Winter 2018 unveil earlier this month. The brand chooses this material to reflect its ethos of developing environmentally friendly utilitarian clothing. Raw hemp fits this sustainable description and it also delivers both durable elements and natural strength in its fabric construction. The hemp materials are used to construct a special fusion along with organic cotton. This results in the fabric being both breathable and biodegradable -- it is also efficient in blocking out UV rays for sun protection.
The maharishi raw hemp loungewear series feature a track pants, hoodies, and shorts, which all undergo the garment dyeing process. This gives each piece a washed-out appearance, finished with raw edges through its seams. The collection is now available for purchase online at maharishi and at its London flagship location.
The maharishi raw hemp loungewear series feature a track pants, hoodies, and shorts, which all undergo the garment dyeing process. This gives each piece a washed-out appearance, finished with raw edges through its seams. The collection is now available for purchase online at maharishi and at its London flagship location.
Trend Themes
1. Raw-hemp-apparel-trend - As sustainability and eco-friendliness become more important in fashion, there is a growing trend towards developing raw hemp apparel, which provides both durability and breathability.
2. Garment-dyeing-technique-trend - The use of garment dyeing techniques to create a washed-out appearance is becoming increasingly popular in loungewear, providing a vintage aesthetic.
3. Ethical-loungewear-trend - Consumers are increasingly interested in purchasing loungewear that is produced in an ethical and sustainable manner, creating an opportunity for fashion brands to emphasize their values and attract consumers who prioritize these attributes.
Industry Implications
1. Sustainable-fashion-industry - As the fashion industry realizes the importance of sustainability, businesses can create disruptively innovative collections of raw hemp apparel, which appeal to consumers who value eco-friendliness.
2. Garment-dyeing-industry - The garment dyeing industry has an opportunity to expand its services to fashion labels that are seeking a washed-out appearance for their loungewear lines.
3. Textile-production-industry - The trend towards environmentally friendly fabrics such as raw hemp creates an opportunity for textile production companies to develop new blends of sustainable materials to meet the demand for eco-friendly loungewear collections.
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