The Raw Grow Fruit Snack is Available in Multiple Variants
Grace Mahas — November 15, 2019 — Marketing
References: rawgrowfruits & formascope.design
Those looking to indulge in a delicious yet tasty snack may be drawn to Raw Grow -- a premium dried fruit snack that embodies the concept of "from root to fruit." These better-for-you fruit snacks are made with premium organic fruits and are chemical-free. Consumers can choose from Dried Kiwi Slices, Dried Apple Slices, Dried Pum Slices, Dried Peach Slices, Dried Persimmon Slices, and Dried Pear Slices.
Not only is Raw Grow minimalistic with its ingredients, but also with its packaging. It boasts a simple aesthetic with a hand-drawn image of the fruit accompanied by strategically placed text for an optimistic brand identity. According to the brand, "We want to create a journey for buyers from the moment their eyes catch the packaging on shelves to enjoying every bite they take, to encourage them to replace our fruits to unhealthy snacks”
Not only is Raw Grow minimalistic with its ingredients, but also with its packaging. It boasts a simple aesthetic with a hand-drawn image of the fruit accompanied by strategically placed text for an optimistic brand identity. According to the brand, "We want to create a journey for buyers from the moment their eyes catch the packaging on shelves to enjoying every bite they take, to encourage them to replace our fruits to unhealthy snacks”
Trend Themes
1. Premium Dried Fruit Snacks - The trend towards premium dried fruit snacks presents an opportunity for businesses to create innovative and high-quality products using organic and chemical-free ingredients.
2. Minimalistic Packaging - The trend of minimalistic packaging in the food industry offers businesses a chance to stand out with a simple aesthetic that aligns with health and wellness values.
3. Healthy Snack Alternatives - The growing demand for healthier snack options creates a disruptive innovation opportunity for businesses to develop and market fruit snacks as a replacement for traditional unhealthy snacks.
Industry Implications
1. Food Manufacturing - The food manufacturing industry can explore the production of premium dried fruit snacks as a niche market segment to cater to health-conscious consumers.
2. Packaging Design - The packaging design industry can capitalize on the trend of minimalistic packaging by offering innovative and visually appealing designs that reflect the healthy and natural attributes of the product.
3. Healthy Snack Brands - The healthy snack industry can seize the opportunity to position fruit snacks as a healthy alternative to traditional snacks and capture a larger market share among health-conscious consumers.
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