RAW EMOTIONS Celebrates a Gloomy Vibe with the SS20 Collection
References: raw--emotions & hypebeast
RAW EMOTIONS drops its latest collection designed for the Spring/Summer 2020 season and this time around, it draws inspiration from Hong Kong films. The graphics that detail the apparel boast a gloomy aesthetic as a celebration of the overarching theme.
The designs are influenced by vintage band tees and the images nod to scenes and posters of the 2000s and 90s film, which is a time recognized as the golden age of Hong Kong cinema. Some of the films that are celebrated in the new collection include God of Gamblers, Happy Together, Black Mask, Ballistic Kiss, Comrades: Almost a Love Story, and more. The capsule is rounded out with a re-launch of the Tibetan Tiger Rugs.
Image Credit: RAW EMOTIONS
The designs are influenced by vintage band tees and the images nod to scenes and posters of the 2000s and 90s film, which is a time recognized as the golden age of Hong Kong cinema. Some of the films that are celebrated in the new collection include God of Gamblers, Happy Together, Black Mask, Ballistic Kiss, Comrades: Almost a Love Story, and more. The capsule is rounded out with a re-launch of the Tibetan Tiger Rugs.
Image Credit: RAW EMOTIONS
Trend Themes
1. Film-inspired Fashion - Businesses can innovate by creating apparel influenced by classic and cult films from different regions and countries.
2. Vintage Band Tee Graphics - Companies can explore incorporating vintage band tee graphics in their designs for a stylish retro appeal.
3. Gloomy Aesthetics - A focus on gloomy aesthetics can present an opportunity for businesses to create unique and edgy designs suitable for different fashion trends.
Industry Implications
1. Fashion - Fashion brands can incorporate film and pop culture references in their designs to attract more customers and tap into nostalgia and fandoms.
2. Film - Promoting their films through collaborations and product placements in fashion shows and collections can generate additional revenue streams for film companies.
3. Home Decor - Home decor retailers can take inspiration from the trend for gloomy aesthetics and offer products featuring similar designs for customers looking for a unique and edgy home style.
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