This Rave-Appropriate Clothing Collection Keeps the Party Glowing
Olivia Singh — February 12, 2015 — Luxury
References: electricstyles & facebook
If you are a party-animal and a rave enthusiast, the new Rave Party Attire by Electric Styles should be your next party gear.
Electric Styles's Rave Party Attire caters exclusively to the Generation Y who enjoy the night life of cities like New York, L.A., Tokyo and Miami.
The Rave Party Attire, available at the brand's website, currently offers everything from light-up wire bras, to hats, dresses, eyewear and even bowties. The bowties demonstrate how the brand is able to market its products to a variety of consumer groups. While bowties are something typically worn at a wedding versus an all-night dance party, the design merges sophistication and playfulness in the perfect way.
The collection of light-up options ensure the party will stay lit until dawn.
Electric Styles's Rave Party Attire caters exclusively to the Generation Y who enjoy the night life of cities like New York, L.A., Tokyo and Miami.
The Rave Party Attire, available at the brand's website, currently offers everything from light-up wire bras, to hats, dresses, eyewear and even bowties. The bowties demonstrate how the brand is able to market its products to a variety of consumer groups. While bowties are something typically worn at a wedding versus an all-night dance party, the design merges sophistication and playfulness in the perfect way.
The collection of light-up options ensure the party will stay lit until dawn.
Trend Themes
1. Light-up Fashion - The trend of light-up clothing and accessories for parties and events presents opportunities for innovative designs and materials.
2. Rave Fashion - The rave fashion trend caters to the Generation Y market who enjoy nightlife, creating room for disruptive innovation in clothing design and technology.
3. Sophisticated Playfulness - The combination of sophistication and playfulness in fashion, as demonstrated by Electric Styles' bowties, offers opportunities to create unique and fun clothing options for various occasions.
Industry Implications
1. Fashion Retail - The fashion retail industry can benefit from incorporating light-up fashion options, attracting customers looking for unique party attire.
2. Nightlife and Entertainment - The nightlife and entertainment industry can tap into the rave fashion trend to create immersive experiences and attract party-goers with innovative designs and collaborations.
3. Event Planning and Production - Event planning and production companies can explore light-up fashion as a way to enhance and differentiate their events, offering attendees a distinct and visually captivating experience.
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