Odd Future Presents Its 2014 Spring/Summer Fashion Collection
Itai Buenahora — March 26, 2014 — Fashion
References: oddfuture & freshnessmag
Odd Future presents its 'Golf' 2014 Spring/Summer Fashion Collection, with colors and patterns that dare to be unconventional. The rap supergroup brings us the spring/summer collection as envisioned and inspired by the crew themselves.
Neglecting seasonal changes or fads, Odd Future craft designs that are in a league of their own; featuring cats, a multitude of different foods, bright and flashy colors and funky patterns and prints. This look has been renowned ever since the inception of “Golf Wang," with its throwback retro style that thrives in any season or year.
The collection lookbook consists of elements of a mail order catalog as opposed to the conventional lookbook, featuring wacky images of group members sporting the latest “odd” looks.
Dare to be different with the fashion collection that crosses the conventional looks of the season.
Neglecting seasonal changes or fads, Odd Future craft designs that are in a league of their own; featuring cats, a multitude of different foods, bright and flashy colors and funky patterns and prints. This look has been renowned ever since the inception of “Golf Wang," with its throwback retro style that thrives in any season or year.
The collection lookbook consists of elements of a mail order catalog as opposed to the conventional lookbook, featuring wacky images of group members sporting the latest “odd” looks.
Dare to be different with the fashion collection that crosses the conventional looks of the season.
Trend Themes
1. Unconventional Fashion - The Odd Future 'Golf' collection challenges traditional fashion with unconventional designs, bold colors, and funky patterns.
2. Retro Style - The throwback retro style of the 'Golf' collection offers disruptive innovation opportunities by combining nostalgic elements with contemporary fashion.
3. Daring to Be Different - The Odd Future 'Golf' collection encourages individuals to embrace their unique style and break away from conventional fashion norms.
Industry Implications
1. Streetwear - The unconventional designs and bold aesthetics of the Odd Future 'Golf' collection align with the streetwear industry, creating disruptive opportunities for brands in that space.
2. E-commerce - The mail order catalog approach of the collection lookbook presents disruptive innovation opportunities for e-commerce platforms to showcase unconventional fashion in a unique way.
3. Graphic Design - The use of wacky images and eclectic patterns within the 'Golf' collection lookbook opens up disruptive innovation opportunities for graphic designers to create unique and eye-catching visual content.
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