Range Rover's Astronaut Edition is Only Available to Virgin Galactic Flyers
Laura McQuarrie — May 11, 2019 — Autos
References: media.landrover & luxurylaunches
Few people will be able to say that they've been to outer space, although hundreds of people have already signed up for the first commercial flight that Virgin Galactic will be operating this year—in addition to being among the few who will have this experience under their belt, those who fly with Virgin Galactic are the only ones who will be able to purchase the special edition Range Rover Astronaut Edition.
To mark its ongoing partnership with Virgin Galactic, Land Rover Special Vehicle Operations created an ultra-exclusive vehicle just for Virgin Galactic’s Future Astronaut community. The Range Rover Astronaut Edition boasts a stunning Zero Gravity Blue paint, bespoke Virgin Galactic puddle lamps and even a space-faring component from the VSS Unity test flight.
Since all of the upcoming Virgin Galactic flights have already sold out, the Range Rover Astronaut Edition will only be available to the 700 who have already purchased a $250,000 ticket to space.
To mark its ongoing partnership with Virgin Galactic, Land Rover Special Vehicle Operations created an ultra-exclusive vehicle just for Virgin Galactic’s Future Astronaut community. The Range Rover Astronaut Edition boasts a stunning Zero Gravity Blue paint, bespoke Virgin Galactic puddle lamps and even a space-faring component from the VSS Unity test flight.
Since all of the upcoming Virgin Galactic flights have already sold out, the Range Rover Astronaut Edition will only be available to the 700 who have already purchased a $250,000 ticket to space.
Trend Themes
1. Space Tourism - The partnership between Range Rover and Virgin Galactic demonstrates the growing trend and potential disruption in the space tourism industry.
2. Exclusivity Marketing - The limited availability of the Range Rover Astronaut Edition highlights the trend in exclusivity marketing and its potential to create hype and increase demand for a product.
3. Branded Merchandise - The creation of the special edition Range Rover for Virgin Galactic's Future Astronaut community shows the trend in branded merchandise and the potential for businesses to create unique products for their target audience.
Industry Implications
1. Automotive - The Range Rover Astronaut Edition showcases the potential for automotive companies to collaborate with space tourism companies and create specialized vehicles for their unique audience.
2. Space Tourism - The collaboration between Range Rover and Virgin Galactic highlights the potential for growth and innovation in the space tourism industry.
3. Luxury Goods - The limited availability and high price point of the Range Rover Astronaut Edition demonstrates the potential for luxury brands to create exclusive, high-end products for their wealthy clientele.
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