Ralph Lauren's Podcast Drops Alongside a Clothing Line
Ellen Smith — October 15, 2019 — Pop Culture
References: ralphlauren & hypebae
Ralph Lauren's podcast will aid in the fight against cancer, as part of the brand's Pink Pony initiative.
The seven-part series will feature celebrity guests who have been impacted by the disease. Some of the guests include singer Sheryl Crow, writer Suleika Jaouad, Olympic gold-medalist Nathan Adrian and more. In addition to discussing the personal experiences with fighting cancer, the podcast's guests will offer support, inspiration and helpful resources to others.
The podcast is being released alongside an eponymous clothing line that will retail a collection of cancer-related garments such as T-shirts that read 'LONG LIVE,' jackets, jewelry and more. This line is being dropped in relation to Ralph Lauren's Pink Pony initiative, which provides support for those impacted by cancer globally.
The seven-part series will feature celebrity guests who have been impacted by the disease. Some of the guests include singer Sheryl Crow, writer Suleika Jaouad, Olympic gold-medalist Nathan Adrian and more. In addition to discussing the personal experiences with fighting cancer, the podcast's guests will offer support, inspiration and helpful resources to others.
The podcast is being released alongside an eponymous clothing line that will retail a collection of cancer-related garments such as T-shirts that read 'LONG LIVE,' jackets, jewelry and more. This line is being dropped in relation to Ralph Lauren's Pink Pony initiative, which provides support for those impacted by cancer globally.
Trend Themes
1. Charitable Clothing Lines - The trend of charitable clothing lines provides opportunities for businesses to support a cause or charity while simultaneously promoting their brand.
2. Podcasts for a Cause - The trend of podcasts for a cause provides businesses with a new and engaging way to spread awareness and encourage support for a charitable cause.
3. Cause Related Marketing - The trend of cause related marketing offers businesses the opportunity to align themselves with a social or environmental issue to build brand loyalty.
Industry Implications
1. Fashion Industry - The fashion industry can utilize charitable clothing lines to support a cause while boosting sales and building brand awareness.
2. Media Industry - The media industry can create podcasts for a cause as a new form of socially conscious content and engagement with listeners.
3. Marketing Industry - The marketing industry can use cause related marketing as a way to build brand image and trust with socially conscious consumers.
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