This Ralph Lauren Fashion Show Had a Holographic Projection on Water
Laura McQuarrie — September 10, 2014 — Fashion
References: ralphlauren & luxurylaunches
The Spring 2015 Polo Ralph Lauren fashion show was set up as an impressive 4D catwalk, where the images of models were projected onto a 60' water wall in Central Park. With the dynamic nature of the fashion show, the background morphed from a full harvest moon to a streetscape to the top of a lighthouse.
This blend of fashion and technology goes well above and beyond showing off the modernity of the garments in the Polo for Women Fall 2015 collection. Because the whole show was projected on a wall of water, it has a dreamy, ethereal quality that doesn't make it as harsh and the depictions of holographic technology that we often see in sci-fi movies and TV. What better way to kick off the launch of a new brand than with an innovative runway show to make it the most memorable of all the shows at Fashion Week?
This blend of fashion and technology goes well above and beyond showing off the modernity of the garments in the Polo for Women Fall 2015 collection. Because the whole show was projected on a wall of water, it has a dreamy, ethereal quality that doesn't make it as harsh and the depictions of holographic technology that we often see in sci-fi movies and TV. What better way to kick off the launch of a new brand than with an innovative runway show to make it the most memorable of all the shows at Fashion Week?
Trend Themes
1. Ethereal Holographic Runways - Fashion industry can explore holographic projections as a way to create unique and memorable runway shows.
2. 4D Catwalk - The integration of dynamic backgrounds and projections onto models can enhance the immersive experience of fashion shows.
3. Fashion-tech Collaboration - There is potential for collaboration between fashion designers and technology companies to create innovative displays and presentations.
Industry Implications
1. Fashion - Fashion industry can embrace holographic technology to create stunning visual displays and enhance the fashion show experience.
2. Technology - Technology companies can explore partnerships with fashion industry to develop holographic projection systems for runway shows.
3. Event Planning - Event planning industry can incorporate holographic projections into their services to offer unique and immersive experiences for clients.
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