The Ralph Lauren Fall/Winter Line Was Debuted Next to Retro Vehicles
Riley von Niessen — September 15, 2017 — Luxury
References: ralphlauren & highsnobiety
The Ralph Lauren Fall/Winter 2017 collection was recently unveiled at a runway show in Bedford, New York, where the designer also hosts his automobiles, which functioned as the backdrop for the retro styles that were debuted.
The brand described its use of the classic props in the runway shiw by stating, "The cars Ralph Lauren has collected through the years look as contemporary and luxurious today as they did when they were made, a parallel principle as the one guiding his sense of design: Fashion is over quickly. Style is forever."
This inspiration is clear throughout the collection, as the garments that make it up have a timeless aesthetic to them that instantly gives their wearer a refined look that's both versatile and statement-worthy.
The brand described its use of the classic props in the runway shiw by stating, "The cars Ralph Lauren has collected through the years look as contemporary and luxurious today as they did when they were made, a parallel principle as the one guiding his sense of design: Fashion is over quickly. Style is forever."
This inspiration is clear throughout the collection, as the garments that make it up have a timeless aesthetic to them that instantly gives their wearer a refined look that's both versatile and statement-worthy.
Trend Themes
1. Classic Car Fashion Shows - Using classic cars as a backdrop for fashion shows is a trendy way to highlight fashion's timelessness and luxury appeal.
2. Retro-inspired Fashion Collections - Creating collections inspired by past fashion trends evokes a sense of nostalgia and is an innovative way to captivate fashionistas.
3. Multisensory Fashion Shows - Combining fashion with various senses like sight and sound provides a unique and impactful way to showcase fashion designs.
Industry Implications
1. Automotive Industry - Partnering with fashion designers to showcase classic cars on runways is an unconventional but effective way to create buzz around vintage cars.
2. Fashion Industry - Creating pieces that fuse vintage elements with contemporary fashion trends is a marketable way to capitalize on the vintage fashion trend.
3. Event Planning Industry - Creating multisensory experiences at fashion shows can elevate the audience's perception of the brand and enhance the event's overall impact.
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