NEON SIGN's RAISED BY WOLVES Collection Boasts Big Silhouettes
Japanese fashion label NEON SIGN introduced the RAISED BY WOLVES collection specifically for the Spring/Summer 2019 season. The collection made its debut on the label's Instagram page through a series of photo sets and it is comprised of oversized silhouettes that are ready for the season. The items are designed in monochromatic hues predominantly, with some vibrant options as well. The colorful pops infused in the capsule include blue and red, along with some bold prints.
Some pattern designs include cheetah prints and floral emblems along with blurry graphics and plaid designed with influence from Chinatown's laundry bags.
The Spring/Summer 2019 RAISED BY WOLVES collection is set to drop in the months to come at select retailers.
Some pattern designs include cheetah prints and floral emblems along with blurry graphics and plaid designed with influence from Chinatown's laundry bags.
The Spring/Summer 2019 RAISED BY WOLVES collection is set to drop in the months to come at select retailers.
Trend Themes
1. Oversized Monochromatic Clothes - Disruptive innovation opportunity: Developing larger-sized clothing options in monochromatic colors to cater to the growing demand for oversized fashion.
2. Vibrant Color Pops - Disruptive innovation opportunity: Creating vibrant and bold color options to amplify monochromatic clothing collections and appeal to consumers seeking unique and eye-catching designs.
3. Patterned Capsules - Disruptive innovation opportunity: Experimenting with various patterns like cheetah prints, floral emblems, blurry graphics, and plaid to create visually appealing capsule collections that stand out in the market.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Incorporating oversized monochromatic clothes into fashion retail stores to attract customers looking for trendy and unconventional fashion choices.
2. Clothing Manufacturing - Disruptive innovation opportunity: Partnering with fashion labels to produce oversized monochromatic clothing lines and meet the growing demand for unique fashion trends.
3. Social Media Marketing - Disruptive innovation opportunity: Leveraging social media platforms, such as Instagram, to launch and promote new fashion collections, creating buzz and increasing brand visibility.
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