Rainworks Are Eco-Friendly Sidewalk Installations That Appear When Wet
Rebecca Byers — March 25, 2015 — Art & Design
References: facebook & visualnews
A curious project started by a handful of friends in Seattle, Rainworks is a sidewalk street art series that only appears when it rains. Perfect for the rainy city, the project features positive messages that aim to inspire and uplift individuals.
Baring messages such as "you are beautiful," and "the rain is smiling," Rainworks are made using a superhydrophobic coating that is both biodegradable and safe for the environment. Each Rainworks installation lasts between four months and a year, depending on the amount of foot traffic the particular route garners.
Since Rainworks are eco-friendly and temporary, project founder Peregrine Church says that the installations are technically legal in the city of Seattle. Either way, these delightful conversation starters are just another reason to fall in love with the crisp Seattle weather.
Baring messages such as "you are beautiful," and "the rain is smiling," Rainworks are made using a superhydrophobic coating that is both biodegradable and safe for the environment. Each Rainworks installation lasts between four months and a year, depending on the amount of foot traffic the particular route garners.
Since Rainworks are eco-friendly and temporary, project founder Peregrine Church says that the installations are technically legal in the city of Seattle. Either way, these delightful conversation starters are just another reason to fall in love with the crisp Seattle weather.
Trend Themes
1. Eco-friendly Sidewalk Installations - The use of superhydrophobic coatings for temporary sidewalk art installations presents an opportunity for eco-conscious brands to engage with their audience in a sustainable way.
2. Interactive Street Art - The rain-activated nature of Rainworks opens up possibilities for interactive street art experiences that capture the attention and imagination of passersby.
3. Positive Message Street Art - The uplifting messages incorporated in Rainworks showcase a trend towards using public spaces as a canvas to spread positivity and boost morale within communities.
Industry Implications
1. Eco-friendly Coating Manufacturers - Eco-friendly coating manufacturers can capitalize on the demand for superhydrophobic coatings for various applications, including temporary street art installations like Rainworks.
2. Outdoor Advertising Agencies - Outdoor advertising agencies can explore rain-activated street art as an innovative advertising channel that captures attention and creates memorable brand experiences.
3. Community Engagement Organizations - Community engagement organizations can leverage the popularity of temporary sidewalk installations like Rainworks to foster a sense of positivity and connection among residents.
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