Raining Poetry by Mass Poetry Hides Beautiful Words on Boston Streets
Meghan Young — May 23, 2016 — Art & Design
References: masspoetry.org & mymodernmet
The Raining Poetry series shows that there are beautiful things that can be seen only on the dreariest of days -- or at the very least at the end of such days. Mass Poetry, a nonprofit based in Boston, has created a series of graffiti-inspired artworks that only reveal itself after a downpour. Hence the name, "Raining Poetry."
The first four Raining Poetry picks were chosen by Danielle Georges, the city's Poet Laureate. She was inspired by the watery theme and appropriately picked works from Langston Hughes, Elizabeth McKim, Barbara Helfgott Hyett, and Gary Duehr -- all of whom also played big roles in Boston's literary and cultural scenes. Thus the project comes full circle beautifully.
The first four Raining Poetry picks were chosen by Danielle Georges, the city's Poet Laureate. She was inspired by the watery theme and appropriately picked works from Langston Hughes, Elizabeth McKim, Barbara Helfgott Hyett, and Gary Duehr -- all of whom also played big roles in Boston's literary and cultural scenes. Thus the project comes full circle beautifully.
Trend Themes
1. Interactive Street Art - The trend of interactive street art that engages with the environment and weather can offer opportunities for creative marketing campaigns.
2. Augmented Reality Graffiti - Incorporating augmented reality into graffiti can create an immersive experience for viewers and offer opportunities for brand advertising.
3. Poetry in Public Spaces - The trend of incorporating poetry in public spaces can create opportunities for community engagement, education and cultural development.
Industry Implications
1. Art and Entertainment - The art and entertainment industry can explore this trend of rain-revealing street art to create engaging and unique experiences for consumers.
2. Advertising and Marketing - The advertising and marketing industry can utilize this trend to create memorable campaigns that connect with consumers.
3. Education and Cultural Development - The education and cultural development industry can incorporate poetry in public spaces to promote literary arts and community engagement.
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