The Rainier Mountain Fresh Gin is High-Quality and Adventurous
Michael Hemsworth — September 18, 2020 — Marketing
References: rainierbeer & bevnet
The Rainier Mountain Fresh Gin has been unveiled by the Rainier Brewing Company as one of its first non-beer products since the Lime Rickey that will provide consumers with a premium spirit to enjoy in their choice of recipe.
The gin is inspired by the wilderness in the Mount Rainier range and features a 40% ABV and is positioned as the perfect option to enjoy with a squeeze of fresh lime and club soda on the rocks for a Rainier Rickey. The spirit will come in 750ml bottles and will be available for purchase through Drizly or across Washington state this September along with Oregon in the coming months.
The Rainier Mountain Fresh Gin is crafted with ingredients one might find at the base of the aforementioned mountain forest range.
The gin is inspired by the wilderness in the Mount Rainier range and features a 40% ABV and is positioned as the perfect option to enjoy with a squeeze of fresh lime and club soda on the rocks for a Rainier Rickey. The spirit will come in 750ml bottles and will be available for purchase through Drizly or across Washington state this September along with Oregon in the coming months.
The Rainier Mountain Fresh Gin is crafted with ingredients one might find at the base of the aforementioned mountain forest range.
Trend Themes
1. Wilderness-themed Spirits - The emergence of wilderness-themed spirits opens up opportunities for distilleries to create unique and adventurous products catering to nature-loving consumers.
2. Craft Gins - The rise of craft gins presents an opportunity for small-batch distilleries to showcase their creativity and offer high-quality, artisanal gin options.
3. Regional Flavors in Spirits - The use of local and regional ingredients in spirits like the Rainier Mountain Fresh Gin allows distilleries to tap into the growing trend of consumers seeking authentic and unique flavor experiences.
Industry Implications
1. Craft Distillery - Craft distilleries can leverage the popularity of wilderness-themed spirits to create innovative products that align with consumer desires for adventure and premium quality.
2. Beverage Retail - Beverage retailers can capitalize on the demand for wilderness-themed spirits by curating a diverse selection of craft gins and promoting unique flavor profiles to attract adventurous consumers.
3. Hospitality and Tourism - The inclusion of wilderness-themed spirits in bar menus and cocktail offerings can enhance the immersive experience for tourists and outdoor enthusiasts, providing a new and exciting element to their travel experiences.
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